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Associate (Influencer Marketing & PR)

Salary undisclosed

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OVERVIEWPart of The Weber Shandwick Collective (TWSC), we're the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses.Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We're also PRWeek's 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024.OUR VALUESCURIOSITY -We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questionsINCLUSION - We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no biasCOURAGE - We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is madeIMPACT - We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the worldABOUT THE ROLEYou're a self-starter, you take pride in the responsibilities entrusted and you pursue nothing short of excellence. Most of all, you're a team player and enjoy working together with others to achieve great things.You have 1 to 2 years of experience working with media and beauty and lifestyle influencers in Singapore. You are a data-driven individual and enjoy turning data into impactful insights to inform or optimise campaigns for improved performance in the future.If the above resonates with you and you'd be keen to grow professionally with an award-winning integrated communications consultancy like ours, we'd love to speak with you.EXPERIENCES GREAT FOR THE ROLE:Influencer Marketing (50%)
  • A proven track record in working with social influencers in Singapore, with strong relationships especially for Beauty, Lifestyle brands.
  • You should be a social media native, actively participating and use platforms such as TikTok, Instagram, and other relevant social media platforms in Singapore.
  • Experience in working with beauty and lifestyle brands to co-create content with KOLs, specifically to perform the functions of: (1) identifying and evaluating the right KOLs for your brands, (2) outreach and negotiations to confirm KOLs for campaigns, (3) develop content creation briefs that are aligned to brand asks and brief the KOLs afterwards, (4) review the content to ensure its aligned to the brief, (5) manage the posting with the KOLs, (6) as well as provide insightful evaluations of the campaign performance when it ends.
  • You also keep your fingers on the pulse with different social media trends, especially those related to the beauty/cosmetics and lifestyle category and are able to effectively ideate trend-jacking content co-creation ideas to leverage these trends.
Media relations (50%)
  • Good knowledge of local media landscape, coupled with good relationships with key lifestyle, news, and community Media in Singapore.
  • Ability to identify suitable media contacts within publications, for announcements and launches, as well as pitch to them to feature stories positively.
  • Able to develop interesting and differentiated pitch angles to make the stories relevant to the readers of the different media touchpoints.
QUALIFICATIONS:
  • 1 to 2 years of experience.
  • Passion for Beauty, Lifestyle and Consumer communications.
  • BA or BS in communications, business, marketing or related field.
Note from the teamWeber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.
OVERVIEWPart of The Weber Shandwick Collective (TWSC), we're the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world's leading brands and businesses.Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We're also PRWeek's 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024.OUR VALUESCURIOSITY -We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questionsINCLUSION - We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no biasCOURAGE - We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is madeIMPACT - We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the worldABOUT THE ROLEYou're a self-starter, you take pride in the responsibilities entrusted and you pursue nothing short of excellence. Most of all, you're a team player and enjoy working together with others to achieve great things.You have 1 to 2 years of experience working with media and beauty and lifestyle influencers in Singapore. You are a data-driven individual and enjoy turning data into impactful insights to inform or optimise campaigns for improved performance in the future.If the above resonates with you and you'd be keen to grow professionally with an award-winning integrated communications consultancy like ours, we'd love to speak with you.EXPERIENCES GREAT FOR THE ROLE:Influencer Marketing (50%)
  • A proven track record in working with social influencers in Singapore, with strong relationships especially for Beauty, Lifestyle brands.
  • You should be a social media native, actively participating and use platforms such as TikTok, Instagram, and other relevant social media platforms in Singapore.
  • Experience in working with beauty and lifestyle brands to co-create content with KOLs, specifically to perform the functions of: (1) identifying and evaluating the right KOLs for your brands, (2) outreach and negotiations to confirm KOLs for campaigns, (3) develop content creation briefs that are aligned to brand asks and brief the KOLs afterwards, (4) review the content to ensure its aligned to the brief, (5) manage the posting with the KOLs, (6) as well as provide insightful evaluations of the campaign performance when it ends.
  • You also keep your fingers on the pulse with different social media trends, especially those related to the beauty/cosmetics and lifestyle category and are able to effectively ideate trend-jacking content co-creation ideas to leverage these trends.
Media relations (50%)
  • Good knowledge of local media landscape, coupled with good relationships with key lifestyle, news, and community Media in Singapore.
  • Ability to identify suitable media contacts within publications, for announcements and launches, as well as pitch to them to feature stories positively.
  • Able to develop interesting and differentiated pitch angles to make the stories relevant to the readers of the different media touchpoints.
QUALIFICATIONS:
  • 1 to 2 years of experience.
  • Passion for Beauty, Lifestyle and Consumer communications.
  • BA or BS in communications, business, marketing or related field.
Note from the teamWeber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.Personal data held by Weber Shandwick relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick.