
Associate (Influencer Marketing & PR)
Salary undisclosed
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- A proven track record in working with social influencers in Singapore, with strong relationships especially for Beauty, Lifestyle brands.
- You should be a social media native, actively participating and use platforms such as TikTok, Instagram, and other relevant social media platforms in Singapore.
- Experience in working with beauty and lifestyle brands to co-create content with KOLs, specifically to perform the functions of: (1) identifying and evaluating the right KOLs for your brands, (2) outreach and negotiations to confirm KOLs for campaigns, (3) develop content creation briefs that are aligned to brand asks and brief the KOLs afterwards, (4) review the content to ensure its aligned to the brief, (5) manage the posting with the KOLs, (6) as well as provide insightful evaluations of the campaign performance when it ends.
- You also keep your fingers on the pulse with different social media trends, especially those related to the beauty/cosmetics and lifestyle category and are able to effectively ideate trend-jacking content co-creation ideas to leverage these trends.
- Good knowledge of local media landscape, coupled with good relationships with key lifestyle, news, and community Media in Singapore.
- Ability to identify suitable media contacts within publications, for announcements and launches, as well as pitch to them to feature stories positively.
- Able to develop interesting and differentiated pitch angles to make the stories relevant to the readers of the different media touchpoints.
- 1 to 2 years of experience.
- Passion for Beauty, Lifestyle and Consumer communications.
- BA or BS in communications, business, marketing or related field.
- A proven track record in working with social influencers in Singapore, with strong relationships especially for Beauty, Lifestyle brands.
- You should be a social media native, actively participating and use platforms such as TikTok, Instagram, and other relevant social media platforms in Singapore.
- Experience in working with beauty and lifestyle brands to co-create content with KOLs, specifically to perform the functions of: (1) identifying and evaluating the right KOLs for your brands, (2) outreach and negotiations to confirm KOLs for campaigns, (3) develop content creation briefs that are aligned to brand asks and brief the KOLs afterwards, (4) review the content to ensure its aligned to the brief, (5) manage the posting with the KOLs, (6) as well as provide insightful evaluations of the campaign performance when it ends.
- You also keep your fingers on the pulse with different social media trends, especially those related to the beauty/cosmetics and lifestyle category and are able to effectively ideate trend-jacking content co-creation ideas to leverage these trends.
- Good knowledge of local media landscape, coupled with good relationships with key lifestyle, news, and community Media in Singapore.
- Ability to identify suitable media contacts within publications, for announcements and launches, as well as pitch to them to feature stories positively.
- Able to develop interesting and differentiated pitch angles to make the stories relevant to the readers of the different media touchpoints.
- 1 to 2 years of experience.
- Passion for Beauty, Lifestyle and Consumer communications.
- BA or BS in communications, business, marketing or related field.