JOB POSITION: Marketing Manager - SEA Market
LOCATION: Singapore
FOREO is a Swedish beauty-tech pioneer revolutionizing the skincare and wellness industry with cutting-edge devices and products. Our mission is to empower individuals to look and feel their best through innovative, high-tech solutions. In Southeast Asia (SEA), we are on a mission to significantly grow our presence in key markets, including Singapore, Malaysia, Indonesia, Vietnam, and the Philippines.
At FOREO, we foster a flexible, proactive, and highly dynamic work culture where creativity and resourcefulness thrive. Join us to be part of a global brand that values innovation, collaboration, and results-driven excellence.
ROLE OVERVIEW
FOREO is seeking a self-driven and visionary Marketing Manager to lead the development and execution of comprehensive marketing strategies across Southeast Asia. This role is pivotal in shaping the future of our brand in the region, driving consumer engagement, and achieving ambitious growth targets.
The ideal candidate is a strategic thinker who can define and execute detailed plans, inspire teams, and deliver measurable results. If you’re passionate about beauty, tech, and creating impactful campaigns, this is the role for you.
REQUIREMENTS
- Minimum 5 years of experience in marketing, preferably in the beauty, tech, or consumer goods industry.
- Proven track record of developing and executing successful marketing strategies.
- Strong expertise in social media platforms, influencer marketing, and content creation.
- Exceptional leadership and team management skills.
- Creative problem-solving abilities and a resourceful, results-driven mindset.
- Excellent communication and organizational skills.
- Proficiency in digital marketing tools and analytics platforms.
KEY RESPONSIBILITIES
- Strategic Leadership
- Define and implement the marketing strategy, including vision, consumer focus, and targets by hero products, categories, and channels.
- Establish clear roles and business mix between devices and skincare to maximize growth.
- Lead team strategy sessions to define action plans, KPIs, and investments at the campaign level.
- Channel & Campaign Excellence
- Review and refine channel strategies (e.g., hero product focus, assortment, and communication) to ensure clarity and alignment across teams.
- Drive awareness and ROI through innovative KOL (Key Opinion Leader), PR and social media strategies.
- Oversee content creation and execution, ensuring alignment with trends and brand identity.
- Team Collaboration & Execution
- Organize and lead cross-functional teams to execute high-impact campaigns across social/digital, PR, retail, CRM, and training initiatives.
- Delegate tasks effectively, ensuring follow-through and accountability across all projects.
- Performance & Analytics
- Monitor and analyze campaign performance, delivering actionable insights to optimize ROI.
- Achieve measurable results, such as growth in social media engagement, increase in sales, or improvement in brand awareness.
Why FOREO?
- Be part of the fastest-growing global beauty and well-being brand.
- Lead impactful campaigns that shape the future of beauty-tech in Southeast Asia.
- Work in a creative, knowledge-sharing, and dynamic environment.
- Enjoy opportunities for professional growth and career advancement.
- Collaborate with a highly skilled and passionate team.
If we raised your interest and you think you might be a perfect match for our company, send your CV and Cover Letter in English.
Please note that only shortlisted candidates will be contacted.
All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.
www.foreo.com