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- Lead the cross-channel planning and activation process and workflow for active campaigns across select group of accounts
- Act as key integration lead collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
- Oversee management and maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Work in close collaboration with Media Strategy team translating plan to inputs for activation; consult on optimizations throughout campaign life-cycle to meet and/or exceed performance goals
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
- Oversees regular budget pacing at overall plan level and monthly actualization process for select group of accounts
- Participate in larger team projects on the future of media buying and activation
- Work closely with VP, Global Media Operations & Activation to drive improved operations across clients
- Exhibit the ability to anticipate and solve problems
- Own and foster growth in the relationships with agency partners, where applicable
- Work closely with account and media strategy leads to ensure strong senior client relationships on select group of accounts
- Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
- Support the development and delivery of agency RFP responses and pitches, as applicable
- Keep current with global industry trends and ongoing platform evolutions and solution innovation as it pertains to activating media across select group of accounts
- Core understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms
- Participate and contribute to agency thought leadership initiative, as applicable
- Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
- Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
- Ensure process and activation best practices are used across select group of accounts
- Support internal training and development initiatives specific to agency media operations and activation process, from media launch to final reconciliation
- Agency knowledge
- B2B Marketing - Client Knowledge
- B2B Marketing - Industry
- B2B Marketing - Media Activation
- B2B Marketing - Media Planning
- B2B Marketing - Vendor landscape
- Active listening
- Analytics platforms: Google Analytics, Adobe Analytics
- Challenge mediocrity
- Commercially astute
- Eye for detail
- Organized
- Other platforms: Asana, Basis, Nexelus
- People management
- Presentation skills
- Prioritizing
- Problem-solving
- Solutions oriented
- Stakeholder management
- Upwards management
- 7+ years experience in a digital marketing environment, agency and/or client experience
- 4+ years experience with media planning/execution platforms
- 5+ years managing a team of direct reports
- 2+ years experience leading process and workflows across multiple teams and functions
- Build rapport first.
- Put yourself in their shoes.
- Assume positive intent. Give others the benefit of the doubt.
- Collaborate.
- Be the guardian of each other's reputation.
- Have each other's back. Help each other out.
- Create work you can be proud of.
- Remain open and curious.
- Improve your work. Improve yourself.
- You will be seen, heard, and included as a whole human being
- Your contribution will be valued, rewarded, and recognized
- You will develop deep and meaningful relationships that could last a lifetime
- You will have leaders who are worth following
- You will have the opportunity to develop yourself and your craft
- You will have a meaningful chapter in your career path
- Lead the cross-channel planning and activation process and workflow for active campaigns across select group of accounts
- Act as key integration lead collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
- Oversee management and maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Work in close collaboration with Media Strategy team translating plan to inputs for activation; consult on optimizations throughout campaign life-cycle to meet and/or exceed performance goals
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
- Oversees regular budget pacing at overall plan level and monthly actualization process for select group of accounts
- Participate in larger team projects on the future of media buying and activation
- Work closely with VP, Global Media Operations & Activation to drive improved operations across clients
- Exhibit the ability to anticipate and solve problems
- Own and foster growth in the relationships with agency partners, where applicable
- Work closely with account and media strategy leads to ensure strong senior client relationships on select group of accounts
- Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
- Support the development and delivery of agency RFP responses and pitches, as applicable
- Keep current with global industry trends and ongoing platform evolutions and solution innovation as it pertains to activating media across select group of accounts
- Core understanding and knowledge across digital media landscape including programmatic and leading ad tech platforms
- Participate and contribute to agency thought leadership initiative, as applicable
- Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
- Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
- Ensure process and activation best practices are used across select group of accounts
- Support internal training and development initiatives specific to agency media operations and activation process, from media launch to final reconciliation
- Agency knowledge
- B2B Marketing - Client Knowledge
- B2B Marketing - Industry
- B2B Marketing - Media Activation
- B2B Marketing - Media Planning
- B2B Marketing - Vendor landscape
- Active listening
- Analytics platforms: Google Analytics, Adobe Analytics
- Challenge mediocrity
- Commercially astute
- Eye for detail
- Organized
- Other platforms: Asana, Basis, Nexelus
- People management
- Presentation skills
- Prioritizing
- Problem-solving
- Solutions oriented
- Stakeholder management
- Upwards management
- 7+ years experience in a digital marketing environment, agency and/or client experience
- 4+ years experience with media planning/execution platforms
- 5+ years managing a team of direct reports
- 2+ years experience leading process and workflows across multiple teams and functions
- Build rapport first.
- Put yourself in their shoes.
- Assume positive intent. Give others the benefit of the doubt.
- Collaborate.
- Be the guardian of each other's reputation.
- Have each other's back. Help each other out.
- Create work you can be proud of.
- Remain open and curious.
- Improve your work. Improve yourself.
- You will be seen, heard, and included as a whole human being
- Your contribution will be valued, rewarded, and recognized
- You will develop deep and meaningful relationships that could last a lifetime
- You will have leaders who are worth following
- You will have the opportunity to develop yourself and your craft
- You will have a meaningful chapter in your career path