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Marketing Executive (Finance Sector)

Salary undisclosed

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Job Responsibilities:


• Plan, execute, and optimize paid advertising campaigns on Google Ads, Facebook, and TikTok to drive brand awareness and customer acquisition.


• Monitor, analyse, and report on campaign performance to ensure efficiency and effectiveness.


• Assist in creating engaging marketing content tailored to financial products and services.


• Conduct market research and competitor analysis to identify trends and opportunities.


• Collaborate with the design and content teams to develop ad creatives that align with brand messaging.


• Manage and track budgets to ensure optimal ad spend across platforms.


• Stay updated with digital marketing trends and best practices in the finance industry.


• Support other marketing initiatives, such as email campaigns, SEO, and lead generation.

Requirements:


• Bachelor’s degree in Marketing, Business, Finance, or a related field.


• 1-3 years of experience in digital marketing, with a focus on Google Ads, Facebook Ads, and TikTok Ads.


• Strong command English writing skills with the ability to create engaging and effective content tailored to financial products.


• Basic understanding of digital marketing strategies within the financial sector.


• Analytical mindset with a willingness to learn and use tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager.


• Excellent communication and creativity in crafting compelling ad content.


• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.


• Familiarity with financial markets, trading, or stocks is a plus but not required.


• Experience in YouTube campaign creation or video content strategy.


• Exposure to the finance industry or knowledge of financial products.