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Digital Marketing Executive ( Up to $5k / East / Immediate)

Salary undisclosed

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The Opportunity

• Opportunity to work within a leading air hub in Asia.

• Salary up to $5k

• Working location: East

• Working arrangement: Hybrid (Subject to changes)

• 1 year contract (renewable subjected to performance and business directions)

Job Scope

• Campaign Design: Develop BTL campaigns and site personalization with CRM, focusing on acquisition, retention, and conversion.

• Campaign Execution: Set up campaigns using tools like Adobe Target, Braze, and Oracle Responsys, including HTML and Liquid coding.

• Quality Assurance: Enforce best practices, oversee agency setup, and conduct rigorous QA to ensure error-free, timely execution.

• Workflow Optimization: Improve campaign management processes for better efficiency and performance.

• Performance Analysis: Monitor key metrics (CTR, ROI, etc.) and optimize strategies based on insights.

• Post-Campaign Review: Conduct post-mortems, present findings, and provide recommendations for future campaigns.

Requirements

• Degree in Business / Marketing / Information Management or a related field

• At least 1 year of relevant working experience.

• Knowledge of set up campaigns / marketing experiments using the Campaign Management Tool

• Highly skilled in HTML email development

• Experience in using SQL to perform data analysis & identifying customers based on business criteria is a plus

• Strong communication skills (verbal and written/visual) to communicate with internal stakeholders

• Very strong attention to detail

• Proficiency in MS Office (Excel), Business Intelligence tools (eg Google Analytics, Microstrategy)

Next Step

• Prepare your updated resume (please include your current salary package with full breakdown such as base, incentives, annual wage supplement, etc.) and expected package.

• Simply click on 'Apply here' or email to [email protected] to drop your resume

• All shortlisted candidates will be contacted.

Amelia Lau An Qi

Direct Line: +65 6697 7987
EA License No: 91C2918
Personnel Registration Number: R1987023