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Key Responsibilities
- Drive the analysis and reporting of email marketing metrics/KPIs, including Email Open Rate, Click Rate, Click-through Rate, Revenue per Click, Revenue per Email Sent, Revenue, Number of Customers, Subscribers, and Unsubscribers, to understand customer behavior and purchasing patterns.
- Take ownership of post-campaign analysis and list performance reporting, leveraging advanced Excel functions like VLOOKUP and pivot tables to deliver clear, actionable insights.
- Evaluate the efficiency and effectiveness of email marketing campaigns, providing strategic recommendations to enhance customer engagement, retention, and revenue generation.
- Automate list analysis and reporting processes to improve data accuracy and accelerate insights delivery.
- Develop, implement, and maintain DOMO dashboards to provide operational and business insights to stakeholders.
- Design and prepare predictive analysis models to forecast sales performance and inform future campaign strategies.
- Conduct ongoing competitive analysis to identify market opportunities and benchmark performance.
- Research and share industry trends, best practices, and variance analysis with the team to drive innovation.
- Lead the integration of AI and automation tools into analytical workflows to enhance decision-making and efficiency.
Key Qualifications
- At least 3 years of experience analyzing data from online marketing campaigns, with a proven ability to provide actionable insights to improve sales and customer engagement.
- Advanced expertise in Excel (e.g., formulas, filters, graphs, VLOOKUP, pivot tables) for data analysis and reporting.
- Proficiency in data visualization tools such as DOMO, Tableau, or Power BI (DOMO preferred).
- Experience with email marketing platforms like Maropost and a strong understanding of email marketing KPIs.
- Demonstrated ability to integrate AI and automation tools into reporting workflows to enhance accuracy and efficiency.
- Proven experience developing predictive analysis models and delivering high-quality analytical reports.
- Excellent communication skills, with the ability to present complex data and insights clearly to diverse stakeholders.
- Strong organizational skills, extreme attention to detail, and the ability to work independently with minimal supervision.
Job Types: Full-time, Permanent
Benefits:
- Employee assistance programme
- Gym membership
Schedule:
- Monday to Friday
Experience:
- CRM Data Analyst: 3 years (Preferred)
- Digital Marketing Analyst: 3 years (Preferred)
Work Location: Hybrid remote in Singapore 188979