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• Responsible for the ideation, development and implementation of marketing initiatives and tactical campaigns to strengthen branding and drive revenue for House of 28.
• Lead the planning and execution of marketing campaigns
• Lead cross-functional teams to review business needs to identify gaps and opportunities for establishing, planning and execution of marketing and promotional activities
• Leverage collaborations with external business partners to enhance marketing outreach
• Ensure adherence to corporate guidelines and consistent brand articulation
• Craft and proofread content for marketing communications efforts
• Analyse and continuously improve the effectiveness of marketing initiatives through tracking of Key Performance Indicators (KPIs), e.g. Returns-on-Investment (ROI), sales growth, website traffic, social media engagement, consumer insights
• Leverage digital marketing tools and strategies (SEO, SEM, social media, email marketing) to enhance brand visibility and generate qualified leads.
Requirements:
• Bachelor in Marketing Communication, Sales & Marketing or equivalent
• Minimum of 4 years of progressive marketing experience, with a demonstrable focus on project management and event execution.
• Proven success in organizing and managing community events
• Exceptional organizational skills and meticulous attention to detail.
• Excellent verbal and written communication skills in English.