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APAC Sales Director

Salary undisclosed

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Our client is seeking a dynamic APAC Sales Director to join their team in Singapore. This is an exciting opportunity to lead and shape the sales strategy for a global company, driving growth across the Asia-Pacific region. The successful candidate will have a proven track record in sales leadership, with a deep understanding of market trends and competitor insights. This role offers the chance to work in a vibrant city, with flexible working opportunities and generous pensions contributions.

What you'll do:

As the APAC Sales Director, you will be at the forefront of driving business growth across the Asia-Pacific region. You will develop and implement effective sales strategies, leading a team of dedicated professionals to achieve ambitious sales targets. Your role will involve establishing productive relationships with key personnel in assigned customer accounts, negotiating and closing agreements with large customers. You will also monitor and analyse performance metrics, providing data-backed recommendations to enhance business operations. This role offers an exciting opportunity to make a significant impact on our client's success.

• Develop and implement effective sales strategies for the APAC region

• Lead nationwide sales team members to achieve sales targets

• Establish productive and professional relationships with key personnel in assigned customer accounts

• Negotiate and close agreements with large customers

• Monitor and analyse performance metrics and suggest improvements

• Prepare monthly, quarterly and annual sales forecasts

• Analyze market and sales data to measure the effectiveness of initiatives and refine strategies.

• Continuously evaluate KPIs, uncover opportunities, and drive growth initiatives with channel partners.

• Monitor distributor performance across the APAC region, track competitive activity, and assess market share

• Identify opportunities to increase sales and develop strategies using available company resources, including training and marketing support.

• Develop partnerships with new channel partners and strengthen existing relationships to increase market penetration.

• Lead efforts to expand into underrepresented markets within the APAC region.

• Participate in relevant industry events and trade shows, including customer-sponsored events.

What you bring:

The ideal candidate for the APAC Sales Director role brings a wealth of experience in sales management, particularly within the Asia-Pacific region.Your ability to understand and analyse sales performance metrics sets you apart from others. With your solid customer service attitude coupled with excellent negotiation skills, you are adept at building strong relationships with key stakeholders. Proficiency in English along with familiarity with CRM systems and Microsoft Office Suite is essential for this role.

• Extensive knowledge of MI and pro audio products, applications, competitors, and customers across the MI, commercial, install, and live sound industries.


• Strong ability to translate product knowledge into competitive positioning and clear marketing content.


• College degree or equivalent experience.


• At least 8 years of experience in the MI or Pro Audio industry in a B2B role.

What sets this company apart:

Our client is renowned globally for their commitment to delivering data-led reports and insights that drive business growth. They pride themselves on their methodical approach to deliver salary and benefits benchmarking, talent and market mapping, and competitor intelligence. Their unique approach allows them to offer independent advice and analysis that strengthens talent strategies across organisations. They are committed to fostering an inclusive environment where every individual feels valued.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh