Regional Marketing Manager

We are seeking a dynamic and results-driven Regional Strategic Marketing Manager to spearhead marketing strategies, campaigns, and business development efforts. The ideal candidate will be passionate about mobile gaming, with a specific focus on hyper-casual games, and possess a deep understanding of these markets. This role will be pivotal in driving growth, brand visibility, and player engagement across these regions.

Key Responsibilities:

Marketing Strategy & Campaigns

• Develop and execute comprehensive marketing strategies tailored to the India, Philippines, Vietnam, Indonesia markets to drive user acquisition, engagement, and retention for the mobile hyper-casual game.
• Identify and leverage regional trends, cultural nuances, and player behaviours to create effective and localized marketing campaigns.
• Collaborate with internal teams (e.g., creative, product, and performance marketing) to produce region-specific content and campaigns.
• Monitor and optimize campaign performance to meet KPIs and ROI goals.

Business Development

• Identify, negotiate, and establish partnerships with local distributors, publishers, localization partners, influencers, media agencies, and co-publishing partners to enhance brand visibility and user acquisition.
• Collaborate with key regional stakeholders to identify and pursue opportunities for growth, such as cross-promotions, sponsorships, and co-branded events.
• Conduct market research and competitive analysis to identify trends, challenges, and opportunities in the gaming sector.

Community Building & Engagement

• Drive community-building initiatives to cultivate a strong player base and foster loyalty in both regions.
• Plan and execute player-centric events, tournaments, and rewards programs to enhance engagement.
• Develop and manage Facebook, WhatsApp or other region-preferred platforms for player communication and support.

Product & Brand Promotion

• Collaborate with the product team to align in-game features and updates with regional preferences.
• Strategize and execute branding efforts to position the game as a leading hyper-casual mobile title in India and the Middle East.
• Oversee and manage the allocation of marketing budgets to ensure cost-effective promotions and maximum impact.

Leadership & Team Management

• Lead, manage, and guide a team to achieve strategic goals and objectives.
• Provide mentorship, training, and performance feedback to team members.
• Foster a collaborative and innovative work environment.

Analytics & Reporting

• Monitor key performance metrics, market insights, and campaign effectiveness across regions.
• Provide detailed reports and insights to senior management, highlighting achievements, challenges, and recommendations.

Qualifications:

• Bachelor’s degree in business administration, Marketing, or a related field.
• 5+ years of experience in strategic business development, marketing, or related roles, preferably within the mobile gaming industry.
• Proven track record of success in launching and managing campaigns.
• Strong understanding of hyper-casual gaming trends and the regional gaming ecosystem.
• Exceptional communication, negotiation, and interpersonal skills.

We are seeking a dynamic and results-driven Regional Strategic Marketing Manager to spearhead marketing strategies, campaigns, and business development efforts. The ideal candidate will be passionate about mobile gaming, with a specific focus on hyper-casual games, and possess a deep understanding of these markets. This role will be pivotal in driving growth, brand visibility, and player engagement across these regions.

Key Responsibilities:

Marketing Strategy & Campaigns

• Develop and execute comprehensive marketing strategies tailored to the India, Philippines, Vietnam, Indonesia markets to drive user acquisition, engagement, and retention for the mobile hyper-casual game.
• Identify and leverage regional trends, cultural nuances, and player behaviours to create effective and localized marketing campaigns.
• Collaborate with internal teams (e.g., creative, product, and performance marketing) to produce region-specific content and campaigns.
• Monitor and optimize campaign performance to meet KPIs and ROI goals.

Business Development

• Identify, negotiate, and establish partnerships with local distributors, publishers, localization partners, influencers, media agencies, and co-publishing partners to enhance brand visibility and user acquisition.
• Collaborate with key regional stakeholders to identify and pursue opportunities for growth, such as cross-promotions, sponsorships, and co-branded events.
• Conduct market research and competitive analysis to identify trends, challenges, and opportunities in the gaming sector.

Community Building & Engagement

• Drive community-building initiatives to cultivate a strong player base and foster loyalty in both regions.
• Plan and execute player-centric events, tournaments, and rewards programs to enhance engagement.
• Develop and manage Facebook, WhatsApp or other region-preferred platforms for player communication and support.

Product & Brand Promotion

• Collaborate with the product team to align in-game features and updates with regional preferences.
• Strategize and execute branding efforts to position the game as a leading hyper-casual mobile title in India and the Middle East.
• Oversee and manage the allocation of marketing budgets to ensure cost-effective promotions and maximum impact.

Leadership & Team Management

• Lead, manage, and guide a team to achieve strategic goals and objectives.
• Provide mentorship, training, and performance feedback to team members.
• Foster a collaborative and innovative work environment.

Analytics & Reporting

• Monitor key performance metrics, market insights, and campaign effectiveness across regions.
• Provide detailed reports and insights to senior management, highlighting achievements, challenges, and recommendations.

Qualifications:

• Bachelor’s degree in business administration, Marketing, or a related field.
• 5+ years of experience in strategic business development, marketing, or related roles, preferably within the mobile gaming industry.
• Proven track record of success in launching and managing campaigns.
• Strong understanding of hyper-casual gaming trends and the regional gaming ecosystem.
• Exceptional communication, negotiation, and interpersonal skills.