Event Sales & Marketing Manager (F&B)

We are seeking a dynamic and results-driven Event Sales and Marketing Manager to lead the event sales efforts for our restaurants. The ideal candidate will be responsible for developing and executing marketing strategies, driving customer engagement, increasing revenue, and building strong brand awareness. This role is an individual contributor, requires a creative thinker with strong business acumen, excellent communication skills, and a passion for the food and beverage industry.

Key Responsibilities:

Event Sales

• Develop and implement sales strategies to increase restaurant revenue, including corporate partnerships, group dining promotions and more.
• Identify and engage with potential clients, including corporate accounts, event planners to generate business opportunities.
• Collaborate with the restaurant management team to optimize sales through upselling techniques and promotional activities.
• Meet restaurants' event sales targets
• Monitor and analyze sales performance, providing regular reports and recommendations to improve revenue.

Marketing & Brand Management

• Create and execute comprehensive marketing plans to enhance brand visibility and attract new customers.
• Develop digital marketing strategies, including social media management, content creation, email marketing, and SEO.
• Plan and oversee advertising campaigns, promotions, and special events to boost customer engagement.
• Maintain a strong brand identity across all marketing channels, ensuring consistency in messaging, visuals, and customer experience.

Customer Engagement & Loyalty Programs

• Develop and manage customer loyalty programs to enhance guest retention and repeat business.
• Analyze customer feedback and market trends to improve service offerings and marketing strategies.
• Implement CRM (Customer Relationship Management) tools to personalize customer interactions and enhance their dining experience.

Budgeting & Performance Analysis

• Manage the marketing budget, ensuring cost-effective strategies with a strong ROI.
• Track key performance metrics, such as foot traffic, social media engagement, and sales conversions, to evaluate marketing effectiveness.
• Conduct market research to stay ahead of industry trends and competitor activities.

Requirements:

• Diploma/Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum 5-8 years of experience in event sales and marketing in F&B industry (relevant experience for both event sales & marketing is a must)
• Strong knowledge of digital marketing, social media platforms, and advertising strategies.
• Positive attitude and desire for performance with excellent communication, negotiation, and interpersonal skills.
• Proven ability to develop strategic partnerships and drive business growth.
• Creative mindset with strong analytical and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

We are seeking a dynamic and results-driven Event Sales and Marketing Manager to lead the event sales efforts for our restaurants. The ideal candidate will be responsible for developing and executing marketing strategies, driving customer engagement, increasing revenue, and building strong brand awareness. This role is an individual contributor, requires a creative thinker with strong business acumen, excellent communication skills, and a passion for the food and beverage industry.

Key Responsibilities:

Event Sales

• Develop and implement sales strategies to increase restaurant revenue, including corporate partnerships, group dining promotions and more.
• Identify and engage with potential clients, including corporate accounts, event planners to generate business opportunities.
• Collaborate with the restaurant management team to optimize sales through upselling techniques and promotional activities.
• Meet restaurants' event sales targets
• Monitor and analyze sales performance, providing regular reports and recommendations to improve revenue.

Marketing & Brand Management

• Create and execute comprehensive marketing plans to enhance brand visibility and attract new customers.
• Develop digital marketing strategies, including social media management, content creation, email marketing, and SEO.
• Plan and oversee advertising campaigns, promotions, and special events to boost customer engagement.
• Maintain a strong brand identity across all marketing channels, ensuring consistency in messaging, visuals, and customer experience.

Customer Engagement & Loyalty Programs

• Develop and manage customer loyalty programs to enhance guest retention and repeat business.
• Analyze customer feedback and market trends to improve service offerings and marketing strategies.
• Implement CRM (Customer Relationship Management) tools to personalize customer interactions and enhance their dining experience.

Budgeting & Performance Analysis

• Manage the marketing budget, ensuring cost-effective strategies with a strong ROI.
• Track key performance metrics, such as foot traffic, social media engagement, and sales conversions, to evaluate marketing effectiveness.
• Conduct market research to stay ahead of industry trends and competitor activities.

Requirements:

• Diploma/Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum 5-8 years of experience in event sales and marketing in F&B industry (relevant experience for both event sales & marketing is a must)
• Strong knowledge of digital marketing, social media platforms, and advertising strategies.
• Positive attitude and desire for performance with excellent communication, negotiation, and interpersonal skills.
• Proven ability to develop strategic partnerships and drive business growth.
• Creative mindset with strong analytical and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.