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Senior Executive, Data & Digital Projects
The Senior Executive, Data & Digital Projects will undertake data analytics and audience research, optimizing CRM tools such as marketing automation to deepen audience engagement and facilitating data integration, as well as being a key member of the project team for future digital technology initiatives.
RESPONSIBILITIES:
Data Integration and Analytics
- Manage vendors in the data extraction, transformation, and loading (ETL) processes to ensure accurate and consistent data across all marketing systems.
- Help to oversee data hygiene by defining standards, ensuring compliance, and coordinating with external vendors to execute data cleaning and maintenance tasks.
- Generate project-based reports using data analytics skills and qualitative research, to inform planning.
- Organise and interpret information from company sources of data such as ticketing and viewership data to identify relationships and linkages, and assess best technique for analysis.
- Select appropriate data visualisation techniques and develop dashboards to reflect data trends and findings.
- Manage relationship with research agency and oversee audience satisfaction surveys and reports.
Marketing Technology
- Identify opportunities and evaluate risks of integrating digital technology tools, systems and software across work processes and activities.
- Assist with the set-up, maintenance and optimisation of CRM tools for customer journey builder and marketing automation to deepen audience engagement, and facilitate data integration flowing between CRM and other customer-facing channels.
Project Management
- Project-manage future digital technology projects as assigned, including gathering business requirements and approaching vendors for requests for proposals.
- Facilitate coordination and present regular project updates across the company as required.
- Develop strong relationships with internal and external stakeholders.
REQUIREMENTS:
- Passion for classical music.
- A university degree in Marketing, Business, Data Science, Information Systems, Computer Science, or a related discipline.
- Relevant coursework, certifications or experience in digital marketing, analytics, or data management will be preferred.
- Familiarity with CRM tools or marketing automation platforms (e.g. Salesforce Marketing Cloud) is a plus.
- Experience with Excel or other data analysis and visualisation tools.
- Strong analytical and problem-solving skills with attention to detail.
- Exceptional organizational skills, project management skills, good initiative and the ability to work under pressure.
- Resilient individual with positive energy and excellent writing and communication skills.
- Takes a collaborative approach to working with colleagues.
- Able to work flexible hours, including some evenings and weekends when needed.
The Senior Executive, Data & Digital Projects will undertake data analytics and audience research, optimizing CRM tools such as marketing automation to deepen audience engagement and facilitating data integration, as well as being a key member of the project team for future digital technology initiatives.
RESPONSIBILITIES:
Data Integration and Analytics
- Manage vendors in the data extraction, transformation, and loading (ETL) processes to ensure accurate and consistent data across all marketing systems.
- Help to oversee data hygiene by defining standards, ensuring compliance, and coordinating with external vendors to execute data cleaning and maintenance tasks.
- Generate project-based reports using data analytics skills and qualitative research, to inform planning.
- Organise and interpret information from company sources of data such as ticketing and viewership data to identify relationships and linkages, and assess best technique for analysis.
- Select appropriate data visualisation techniques and develop dashboards to reflect data trends and findings.
- Manage relationship with research agency and oversee audience satisfaction surveys and reports.
Marketing Technology
- Identify opportunities and evaluate risks of integrating digital technology tools, systems and software across work processes and activities.
- Assist with the set-up, maintenance and optimisation of CRM tools for customer journey builder and marketing automation to deepen audience engagement, and facilitate data integration flowing between CRM and other customer-facing channels.
Project Management
- Project-manage future digital technology projects as assigned, including gathering business requirements and approaching vendors for requests for proposals.
- Facilitate coordination and present regular project updates across the company as required.
- Develop strong relationships with internal and external stakeholders.
REQUIREMENTS:
- Passion for classical music.
- A university degree in Marketing, Business, Data Science, Information Systems, Computer Science, or a related discipline.
- Relevant coursework, certifications or experience in digital marketing, analytics, or data management will be preferred.
- Familiarity with CRM tools or marketing automation platforms (e.g. Salesforce Marketing Cloud) is a plus.
- Experience with Excel or other data analysis and visualisation tools.
- Strong analytical and problem-solving skills with attention to detail.
- Exceptional organizational skills, project management skills, good initiative and the ability to work under pressure.
- Resilient individual with positive energy and excellent writing and communication skills.
- Takes a collaborative approach to working with colleagues.
- Able to work flexible hours, including some evenings and weekends when needed.