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Job Responsibilities
- Market Strategic Planning
- Develop and execute market promotion and brand development strategies to enhance the company's visibility and industry standing in the Asia - Pacific region and international markets.
- Manage and track the marketing budget to ensure the high - efficiency of promotional investments and achieve the expected return on investment.
- Media Marketing
- Plan and operate traditional media, including exclusive interviews with top - tier industry media and full - media coverage.
- Lead the content planning and execution of social media platforms such as LinkedIn and Twitter, effectively drive fan growth, cover industry - hot events, and enhance the company's industry influence.
- Promote the implementation of SEO optimization and content marketing strategies, increasing brand exposure and conversion through high - quality content.
- Manage email marketing and digital advertising placement plans, expanding the reach and frequency of potential customers.
- Offline Event Management
- In line with the industry event calendar, plan and organize industry events in target markets, including hosting and co - hosting regional events in areas such as Singapore, Southeast Asia, the Middle East, Hong Kong and Taiwan, Japan and South Korea, Europe, and the United States.
- Be responsible for planning high - end brand events, such as industry conferences, keynote speeches, and exhibition booths, to showcase the company's professional capabilities and market value.
- Precision Marketing and Customer Relationship Management
- Regularly organize in - depth customer activities like CFO training camps targeting core groups such as crypto CEOs, CFOs, and CTOs.
- Plan annual festival marketing activities and gift strategies for the target customer groups, and continuously maintain the customer relationship network.
- Team Management and Competence Building
- Establish and manage a professional marketing team, cultivating the team's professional capabilities to support business growth.
- Set up a market effect tracking and analysis mechanism, optimizing marketing strategies and execution plans based on data.
Qualifications
- Bachelor's degree or above, with a preference for those having a professional background in marketing, business management, or related fields.
- At least 5 years of marketing experience, with preference given to those with a background in B2B, fintech, or SaaS service industries.
- Familiarity with the characteristics of the Asia - Pacific market, and the ability to promote marketing activities in a multicultural environment.
- Excellent event planning and organizational skills, capable of independently handling high - end industry events.
- Familiarity with digital marketing tools and platforms (such as SEO, Google Ads, social media management tools), and a data - driven marketing mindset.
- Team management experience, with the ability to efficiently promote cross - departmental collaboration and lead the team to achieve goals.
- Excellent communication skills in both Chinese and English. Proficiency in other Asian languages is preferred.
Benefits
- An international working environment and a multicultural team.
- A high - quality platform for career development in the rapidly growing crypto industry.
- Continuous career development opportunities, with support for employees to participate in international industry events and learning.
Job Responsibilities
- Market Strategic Planning
- Develop and execute market promotion and brand development strategies to enhance the company's visibility and industry standing in the Asia - Pacific region and international markets.
- Manage and track the marketing budget to ensure the high - efficiency of promotional investments and achieve the expected return on investment.
- Media Marketing
- Plan and operate traditional media, including exclusive interviews with top - tier industry media and full - media coverage.
- Lead the content planning and execution of social media platforms such as LinkedIn and Twitter, effectively drive fan growth, cover industry - hot events, and enhance the company's industry influence.
- Promote the implementation of SEO optimization and content marketing strategies, increasing brand exposure and conversion through high - quality content.
- Manage email marketing and digital advertising placement plans, expanding the reach and frequency of potential customers.
- Offline Event Management
- In line with the industry event calendar, plan and organize industry events in target markets, including hosting and co - hosting regional events in areas such as Singapore, Southeast Asia, the Middle East, Hong Kong and Taiwan, Japan and South Korea, Europe, and the United States.
- Be responsible for planning high - end brand events, such as industry conferences, keynote speeches, and exhibition booths, to showcase the company's professional capabilities and market value.
- Precision Marketing and Customer Relationship Management
- Regularly organize in - depth customer activities like CFO training camps targeting core groups such as crypto CEOs, CFOs, and CTOs.
- Plan annual festival marketing activities and gift strategies for the target customer groups, and continuously maintain the customer relationship network.
- Team Management and Competence Building
- Establish and manage a professional marketing team, cultivating the team's professional capabilities to support business growth.
- Set up a market effect tracking and analysis mechanism, optimizing marketing strategies and execution plans based on data.
Qualifications
- Bachelor's degree or above, with a preference for those having a professional background in marketing, business management, or related fields.
- At least 5 years of marketing experience, with preference given to those with a background in B2B, fintech, or SaaS service industries.
- Familiarity with the characteristics of the Asia - Pacific market, and the ability to promote marketing activities in a multicultural environment.
- Excellent event planning and organizational skills, capable of independently handling high - end industry events.
- Familiarity with digital marketing tools and platforms (such as SEO, Google Ads, social media management tools), and a data - driven marketing mindset.
- Team management experience, with the ability to efficiently promote cross - departmental collaboration and lead the team to achieve goals.
- Excellent communication skills in both Chinese and English. Proficiency in other Asian languages is preferred.
Benefits
- An international working environment and a multicultural team.
- A high - quality platform for career development in the rapidly growing crypto industry.
- Continuous career development opportunities, with support for employees to participate in international industry events and learning.