Marketing Communications Executive

Our Employee Value Proposition

Advancing our People.

Advancing our World.

At CrimsonLogic, we put your Career and Well-being first.

We are committed to advancing your career through a full spectrum of professional Development programs with the support of a strong Total Rewards philosophy that focus on your well-being.

We believe that by investing in each and every one of our employees’ professional and personal growth, we can collectively make a positive impact on the world as we strive for greatness together in a nurturing and inclusive workplace.

Role Purpose(s)

As a Marketing Communications Executive at CrimsonLogic, you will be responsible for the development and execution of global marketing campaigns to drive brand awareness and generate leads/demand for the company’s products and services. You will be an integral member of the CrimsonLogic’s Group Marketing & Communications Team, reporting directly to the Senior Marketing Manager.

Key Accountabilities

• Marketing campaign implementation and execution
• Drive lead generation initiatives through various channels
• Content creation and sales enablement collateral development
• Support brand building initiatives
• Event planning and execution
• Reporting on key metrics, campaign performance and ROI

Job Responsibilities & Duties

• Execute channel initiatives, providing data-driven insights to evaluate and improve performance.
• Collaborate with product and sales teams to develop and execute effective marketing campaigns.
• Implement and manage performance marketing strategies aligned with business objectives.
• Oversee the end-to-end campaign process, including ad setup, audience targeting, copywriting, creative review, and budget adjustments.
• Utilize a data-driven approach to campaign management, conducting tests, deriving insights, validating hypotheses, and recommending optimizations.
• Monitor and assess campaign performance against set targets, identifying opportunities for improvement.
• Execute marketing communication strategies and content initiatives across digital platforms.
• Create electronic digital mailers (eDMs) for CRM-driven email drip campaigns.
• Maintain and manage the organization’s website.
• Write and update company and service information for digital assets, including websites, brochures, and other collateral.
• Coordinate with external vendors for seamless participation in trade shows, exhibitions, and conferences.
• Maintain and update marketing and CRM databases.
• Support billing, reporting, and invoicing for marketing-related expenses and documentation.
• Take on ad-hoc projects as required to support overall marketing objectives.

Key Job Competencies

• Results oriented
• Learning agility
• Continuous improvement
• Stakeholder engagement
• Resilience

Education Requirements

• Bachelor’s degree in Marketing, Business or any other relevant field

Working Experience Requirements

• 2 to 3 years of marketing experience, ideally in product marketing, B2B, or government marketing roles
• Experience in a tech company is a plus.
• Proven ability to develop and execute successful marketing campaigns.
• Experience in lead generation and demand generation strategies.
• Strong understanding of digital marketing channels, including SEO and Google Ads SEM.
• Familiarity with EDM tools and CRM systems (e.g., Zoho).
• Ability to analyze marketing data and generate actionable insights to optimize campaigns.
• Experience in collaborating with cross-functional teams, including sales and product development, to align marketing strategies with business goals.

Skills Required

Must-have skills

• Familiarity with SaaS products and subscription-based business models and understanding how to market these products effectively to customers.
• Able to coordinate and execute SEO and SEM campaigns.
• Analyze quantitative metrics and qualitative feedback to optimize campaigns.
• Marketing analytics tools expertise such as Google Analytics, SEMRush, Zoho to refine campaigns.
• Knowledge of design tools like Canva, Stripo for creating visual assets.
• Go-To-Market execution.
• Cross-functional collaboration with Sales and Product.
• Emerging tech fluency – use tools like ChatGPT to scale content production.
• Agility – iterate campaigns rapidly based on market feedback.

Preferable skills

• Technical acumen - basic understanding of the technology behind the products being marketed (e.g. AI, machine learning) to better communicate value propositions.
• Event planning and execution experience.
• Experience with video content creation and editing, including product demos, tutorials, or customer testimonials to enhance marketing efforts.
• Experience with global markets, helping to localize marketing efforts for different regions.

CrimsonLogic is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds and create an inclusive workplace for all employees to develop and build their career with us.

Our Employee Value Proposition

Advancing our People.

Advancing our World.

At CrimsonLogic, we put your Career and Well-being first.

We are committed to advancing your career through a full spectrum of professional Development programs with the support of a strong Total Rewards philosophy that focus on your well-being.

We believe that by investing in each and every one of our employees’ professional and personal growth, we can collectively make a positive impact on the world as we strive for greatness together in a nurturing and inclusive workplace.

Role Purpose(s)

As a Marketing Communications Executive at CrimsonLogic, you will be responsible for the development and execution of global marketing campaigns to drive brand awareness and generate leads/demand for the company’s products and services. You will be an integral member of the CrimsonLogic’s Group Marketing & Communications Team, reporting directly to the Senior Marketing Manager.

Key Accountabilities

• Marketing campaign implementation and execution
• Drive lead generation initiatives through various channels
• Content creation and sales enablement collateral development
• Support brand building initiatives
• Event planning and execution
• Reporting on key metrics, campaign performance and ROI

Job Responsibilities & Duties

• Execute channel initiatives, providing data-driven insights to evaluate and improve performance.
• Collaborate with product and sales teams to develop and execute effective marketing campaigns.
• Implement and manage performance marketing strategies aligned with business objectives.
• Oversee the end-to-end campaign process, including ad setup, audience targeting, copywriting, creative review, and budget adjustments.
• Utilize a data-driven approach to campaign management, conducting tests, deriving insights, validating hypotheses, and recommending optimizations.
• Monitor and assess campaign performance against set targets, identifying opportunities for improvement.
• Execute marketing communication strategies and content initiatives across digital platforms.
• Create electronic digital mailers (eDMs) for CRM-driven email drip campaigns.
• Maintain and manage the organization’s website.
• Write and update company and service information for digital assets, including websites, brochures, and other collateral.
• Coordinate with external vendors for seamless participation in trade shows, exhibitions, and conferences.
• Maintain and update marketing and CRM databases.
• Support billing, reporting, and invoicing for marketing-related expenses and documentation.
• Take on ad-hoc projects as required to support overall marketing objectives.

Key Job Competencies

• Results oriented
• Learning agility
• Continuous improvement
• Stakeholder engagement
• Resilience

Education Requirements

• Bachelor’s degree in Marketing, Business or any other relevant field

Working Experience Requirements

• 2 to 3 years of marketing experience, ideally in product marketing, B2B, or government marketing roles
• Experience in a tech company is a plus.
• Proven ability to develop and execute successful marketing campaigns.
• Experience in lead generation and demand generation strategies.
• Strong understanding of digital marketing channels, including SEO and Google Ads SEM.
• Familiarity with EDM tools and CRM systems (e.g., Zoho).
• Ability to analyze marketing data and generate actionable insights to optimize campaigns.
• Experience in collaborating with cross-functional teams, including sales and product development, to align marketing strategies with business goals.

Skills Required

Must-have skills

• Familiarity with SaaS products and subscription-based business models and understanding how to market these products effectively to customers.
• Able to coordinate and execute SEO and SEM campaigns.
• Analyze quantitative metrics and qualitative feedback to optimize campaigns.
• Marketing analytics tools expertise such as Google Analytics, SEMRush, Zoho to refine campaigns.
• Knowledge of design tools like Canva, Stripo for creating visual assets.
• Go-To-Market execution.
• Cross-functional collaboration with Sales and Product.
• Emerging tech fluency – use tools like ChatGPT to scale content production.
• Agility – iterate campaigns rapidly based on market feedback.

Preferable skills

• Technical acumen - basic understanding of the technology behind the products being marketed (e.g. AI, machine learning) to better communicate value propositions.
• Event planning and execution experience.
• Experience with video content creation and editing, including product demos, tutorials, or customer testimonials to enhance marketing efforts.
• Experience with global markets, helping to localize marketing efforts for different regions.

CrimsonLogic is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds and create an inclusive workplace for all employees to develop and build their career with us.