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What is JavaScript?

JavaScript is like the magic behind making websites interactive. Basically, it makes Epicareer more enjoyable and engaging.
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  4. Click Websites.
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  2. Click. then Settings.
  3. Click Privacy and Security.
  4. Click Site settings.
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  1. Go to Settings.
  2. Click Advanced in the left sidebar, and click Privacy & security.
  3. Under Privacy and security, click Site settings.
  4. Click JavaScript.
  5. At the top, turn on or off Allowed (recommended).
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Jobs or company...

Customer Marketing Manager

Salary undisclosed
Checking job availability...
Original
Simplified

MAIN PURPOSE OF ROLE

  • The Customer Marketing Manager is responsible to lead the development and implementation of customer specific marketing programs with retailers to drive top line sales objective.
  • To translate category, channel and consumer data and insights into actionable value propositions that deliver customer’s business objectives and brand goals.
  • To partner with the retail accounts to drive Category Captaincy/Management activities that maximize our in-store presence and increase off-take.
  • To identify retail opportunities and work closely with the trade sales team in maximizing them.


MAIN RESPONSIBILITIES

  • Develop consumer promotion strategy with proper action standards and measurement criteria.
  • Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase.
  • Develop category-based propositions for key accounts to help drive category growth.
  • Responsible for developing, implementing, managing, and evaluating Category Management activities.
  • Develop Trade Marketing Strategy and messaging to help achieve sales and distribution objectives.
  • Develop channel strategies for existing and new channels.
  • Formulate strategies for the deployment and management of PG’s and in-Store Activation Teams.
  • Develop sales plan for NPI and NPI tracking.
  • The conduit for Sales and Marketing to make sure activity is customer centric and relevant for shoppers by channel and customer
  • As a key stakeholder in managing the ROI process, perform ongoing business analysis and create recommendations for marketing mix elements and other business building initiatives.
  • Ensure that the Trade Sales team flawlessly executes merchandising and category management activities.
  • Leverage category, channel, and consumer insights/trends to develop compelling selling stories, custom sales presentations, training and selling materials, and marketing communication.
  • Collaborate with retail marketing partners to ensure brand integrity across business channels, delivery of consistent brand messaging and effective implementation of marketing assets.
  • Manage relationships with agency partners and other key vendors
  • Participate in and lead sales meetings and customer presentations
  • Assist in developing and executing customer plans; maintains account relationships
  • Fiscally accountable for managing within an assigned budget


Requirements

  • University degree, preferably in Marketing or Business
  • 10 years relevant FMCG experience in trade sales, key account management, marketing, category management and trade marketing
  • Excellent verbal and written communication, presentation, decision-making and negotiation skills
  • Strong analytical and problem-solving skills
  • Strong attention to detail with good business acumen
  • Strategic thinking ability with emphasis on sound tactical decision making
  • Strong ability to prioritize and manage/lead multiple projects simultaneously
  • Ability to work collaboratively with internal and external customers and partners
  • Proven ability to build and maintain strong, effective relationship with customers and functional groups.
About Abbott Laboratories
Size More than 5000
Industry Health Care Services
Location Lake County, United States
Founded 1 January 1888
View Company