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Specialist/Senior Specialist Experiential Marketing
Salary undisclosed
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- Develop and execute a cohesive brand, motorsports, community and product experience schedule that aligns with global strategy and regional business plans, ensuring consistent and impactful activations across markets and target group segments
- Demonstrate centre of competence by supporting the regional importers and dealers in the implementation and delivery of local events, ensuring maximum output in line with brand, marketing and business objectives
- Partner with key internal teams, such as Brand Management, Marketing Communications, Customer Experience and PR to redefine how customers engage with and experience Porsche as modern luxury brand
- Appoint and handle external vendors to execute activations to the highest quality standards and to ensure seamless integration with overall brand strategy
- Coordinate vehicle logistics and provision of technical support from load-in through to load-out as required
- Oversee budget management and resource allocation to activate on the experience strategy plan effectively, manage event trackers and reports against set KPIs, and facilitate continuous improvement
- Bachelor’s or Master’s degree in marketing, communications or related disciplines
- Minimum 3+ years relevant working experience in luxury automotive, lifestyle or related business area
- Well established project management, negotiation and problem-solving skills, and the ability to work under pressure
- Highly motivated team player, a people person, and able to communicate clearly and persuasively
- Willingness to work in a multicultural environment and to travel as needed within the Asia Pacific region
- Experience in the luxury segment, the automotive or motorsport sector is advantageous
- Develop and execute a cohesive brand, motorsports, community and product experience schedule that aligns with global strategy and regional business plans, ensuring consistent and impactful activations across markets and target group segments
- Demonstrate centre of competence by supporting the regional importers and dealers in the implementation and delivery of local events, ensuring maximum output in line with brand, marketing and business objectives
- Partner with key internal teams, such as Brand Management, Marketing Communications, Customer Experience and PR to redefine how customers engage with and experience Porsche as modern luxury brand
- Appoint and handle external vendors to execute activations to the highest quality standards and to ensure seamless integration with overall brand strategy
- Coordinate vehicle logistics and provision of technical support from load-in through to load-out as required
- Oversee budget management and resource allocation to activate on the experience strategy plan effectively, manage event trackers and reports against set KPIs, and facilitate continuous improvement
- Bachelor’s or Master’s degree in marketing, communications or related disciplines
- Minimum 3+ years relevant working experience in luxury automotive, lifestyle or related business area
- Well established project management, negotiation and problem-solving skills, and the ability to work under pressure
- Highly motivated team player, a people person, and able to communicate clearly and persuasively
- Willingness to work in a multicultural environment and to travel as needed within the Asia Pacific region
- Experience in the luxury segment, the automotive or motorsport sector is advantageous