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Manager, Marketing and Communications (1-year contract), IIE

Salary undisclosed

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Job Description:
  • This position is for Institute of Innovation & Entrepreneurship (IIE).
  • Integrated Marketing
  • Support the development and execution of integrated marketing campaigns across multiple channels (digital, print, events, etc.).
  • Ensure consistency in brand identity across all marketing channels, including digital, print, and events.
  • Monitor market trends and stakeholder needs to propose refinements in messaging and outreach efforts.
  • Collaborate with internal teams to ensure seamless integration of marketing efforts.
  • Track and analyze the performance of integrated marketing campaigns.
  • Campaign Management
  • Plan and execute marketing campaigns ensuring alignment with strategic objectives and key performance indicators (KPIs).
  • Develop campaign timelines, budgets, and resource allocation.
  • Coordinate with internal and external stakeholders to ensure smooth campaign execution.
  • Monitor campaign performance and identify areas for improvement.
  • Conduct post-campaign analysis to evaluate campaign effectiveness and provide recommendations for future campaigns.
  • Marketing Strategy & Planning
  • Support the development and implementation of external marketing and communications strategies aligned with overall business objectives.
  • Conduct market research and competitive analysis to inform strategy development.
  • Assist in the development and tracking of annual marketing plans and budgets.
  • Track and report on marketing performance metrics.
  • Digital Marketing
  • Execute digital marketing activities, including SEO/SEM, social media marketing, email marketing, and website updates.
  • Implement digital marketing campaigns to drive traffic, engagement, and conversions.
  • Manage and maintain social media presence across various platforms.
  • Undertake website analytics, tracking and reporting to optimise reach.
  • Content Marketing
  • Create engaging and informative content for various external channels (blog posts, articles, white papers, case studies, videos, infographics, etc.).
  • Develop storytelling and thought leadership pieces that strengthen SMU I&E's presence and credibility in the innovation ecosystem.
  • Assist in managing the content calendar and ensure timely publication of content.
  • Repurpose content across different channels to maximize engagement and reach.
  • Public Relations & Media Monitoring
  • Track and analyze media coverage, industry trends, and competitor positioning to inform communication strategies.
  • Assist in drafting press releases, op-eds, and media pitches to amplify key announcements and initiatives.
  • Coordinate responses to media queries and support interviews for university representatives.
  • Conduct media monitoring cum analytics to assess brand presence and engagement.
  • Other duties as assigned.
Qualifications:
  • University degree in Communications, Marketing, Journalism or related fields.
  • 3 to 5 years of relevant working experience.
  • Excellent project management and organizational skills.
  • Demonstrable experience with building effective marketing campaigns.
  • Proficient in digital communication tools and social media platforms.
  • Effective communication, writing, presentation and stakeholder management skills.
  • Detail-oriented and team-oriented with a strong desire to be successful.
  • Able to think creatively and problem-solve in high pressure situations.
  • Analytical thinker with strong conceptual and research skills.
  • Strong work ethic as well as a dedicated and positive attitude.
  • A keen sense of ownership and accountability and act with a sense of urgency to meet tight deadlines
  • Think beyond own area of responsibility examining linkages and interactions between different parts of a system.
  • Humble, authentic, value hard work, has high standards and outcome driven.
  • Strong knowledge of budget, grant administration and financial management principles.
  • Up to date with industry trends in the innovation and entrepreneurship eco-system.
  • Prior experience working in a PR/marketing agency, startup, or knowledge in innovation and entrepreneurship will be viewed favorably.
Other Information:#LI-XL1Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.About Us:Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
Job Description:
  • This position is for Institute of Innovation & Entrepreneurship (IIE).
  • Integrated Marketing
  • Support the development and execution of integrated marketing campaigns across multiple channels (digital, print, events, etc.).
  • Ensure consistency in brand identity across all marketing channels, including digital, print, and events.
  • Monitor market trends and stakeholder needs to propose refinements in messaging and outreach efforts.
  • Collaborate with internal teams to ensure seamless integration of marketing efforts.
  • Track and analyze the performance of integrated marketing campaigns.
  • Campaign Management
  • Plan and execute marketing campaigns ensuring alignment with strategic objectives and key performance indicators (KPIs).
  • Develop campaign timelines, budgets, and resource allocation.
  • Coordinate with internal and external stakeholders to ensure smooth campaign execution.
  • Monitor campaign performance and identify areas for improvement.
  • Conduct post-campaign analysis to evaluate campaign effectiveness and provide recommendations for future campaigns.
  • Marketing Strategy & Planning
  • Support the development and implementation of external marketing and communications strategies aligned with overall business objectives.
  • Conduct market research and competitive analysis to inform strategy development.
  • Assist in the development and tracking of annual marketing plans and budgets.
  • Track and report on marketing performance metrics.
  • Digital Marketing
  • Execute digital marketing activities, including SEO/SEM, social media marketing, email marketing, and website updates.
  • Implement digital marketing campaigns to drive traffic, engagement, and conversions.
  • Manage and maintain social media presence across various platforms.
  • Undertake website analytics, tracking and reporting to optimise reach.
  • Content Marketing
  • Create engaging and informative content for various external channels (blog posts, articles, white papers, case studies, videos, infographics, etc.).
  • Develop storytelling and thought leadership pieces that strengthen SMU I&E's presence and credibility in the innovation ecosystem.
  • Assist in managing the content calendar and ensure timely publication of content.
  • Repurpose content across different channels to maximize engagement and reach.
  • Public Relations & Media Monitoring
  • Track and analyze media coverage, industry trends, and competitor positioning to inform communication strategies.
  • Assist in drafting press releases, op-eds, and media pitches to amplify key announcements and initiatives.
  • Coordinate responses to media queries and support interviews for university representatives.
  • Conduct media monitoring cum analytics to assess brand presence and engagement.
  • Other duties as assigned.
Qualifications:
  • University degree in Communications, Marketing, Journalism or related fields.
  • 3 to 5 years of relevant working experience.
  • Excellent project management and organizational skills.
  • Demonstrable experience with building effective marketing campaigns.
  • Proficient in digital communication tools and social media platforms.
  • Effective communication, writing, presentation and stakeholder management skills.
  • Detail-oriented and team-oriented with a strong desire to be successful.
  • Able to think creatively and problem-solve in high pressure situations.
  • Analytical thinker with strong conceptual and research skills.
  • Strong work ethic as well as a dedicated and positive attitude.
  • A keen sense of ownership and accountability and act with a sense of urgency to meet tight deadlines
  • Think beyond own area of responsibility examining linkages and interactions between different parts of a system.
  • Humble, authentic, value hard work, has high standards and outcome driven.
  • Strong knowledge of budget, grant administration and financial management principles.
  • Up to date with industry trends in the innovation and entrepreneurship eco-system.
  • Prior experience working in a PR/marketing agency, startup, or knowledge in innovation and entrepreneurship will be viewed favorably.
Other Information:#LI-XL1Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.About Us:Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.