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Marketing Manager
Job Descriptions
· Communicate marketing campaign key performance indicators and targets
· Conceptualise collaterals on the ground according to events' themes
· Develop brand guidelines according to overall brand image
· Develop communication plans for brand guidelines
· Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms
· Develop marketing campaigns that are aligned with brand and marketing strategies
· Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
· Develop measures to increase e-commerce traffic and presence based on analysis of website trends and patterns
· Develop measures to leverage market and industry trends to promote product and service offerings to target customers
· Develop research parameters to identify market awareness and brand association
· Develop strategies to enhance brand reputation based on current brand position and market awareness
· Formulate data-driven commercial insights and strategies to acquire and retain target customers
· Implement customer engagement strategies via social media and digital platforms
· Implement department’s recruitment and retention efforts
· Manage relationships with vendors and creative agencies
· Propose marketing channels according to target customers and market segments based on data analysis
· Review press releases and media kits for distribution to targeted media partners
Requirements
· Master's degree in Marketing, Business, or a related field.
· A minimum of 5 years of experience in marketing, preferably in the FMCG sector.
· Proven track record in developing and executing successful marketing campaigns.
· Strong analytical skills with the ability to interpret complex data.
· Excellent communication and interpersonal skills.
· Ability to work collaboratively in a fast-paced environment.
· Strong project management skills.
Job Descriptions
· Communicate marketing campaign key performance indicators and targets
· Conceptualise collaterals on the ground according to events' themes
· Develop brand guidelines according to overall brand image
· Develop communication plans for brand guidelines
· Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms
· Develop marketing campaigns that are aligned with brand and marketing strategies
· Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
· Develop measures to increase e-commerce traffic and presence based on analysis of website trends and patterns
· Develop measures to leverage market and industry trends to promote product and service offerings to target customers
· Develop research parameters to identify market awareness and brand association
· Develop strategies to enhance brand reputation based on current brand position and market awareness
· Formulate data-driven commercial insights and strategies to acquire and retain target customers
· Implement customer engagement strategies via social media and digital platforms
· Implement department’s recruitment and retention efforts
· Manage relationships with vendors and creative agencies
· Propose marketing channels according to target customers and market segments based on data analysis
· Review press releases and media kits for distribution to targeted media partners
Requirements
· Master's degree in Marketing, Business, or a related field.
· A minimum of 5 years of experience in marketing, preferably in the FMCG sector.
· Proven track record in developing and executing successful marketing campaigns.
· Strong analytical skills with the ability to interpret complex data.
· Excellent communication and interpersonal skills.
· Ability to work collaboratively in a fast-paced environment.
· Strong project management skills.