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Marketing Manager

  • Full Time, onsite
  • YNBY HEALTHCARE (SINGAPORE) PTE. LTD.
  • Islandwide, Singapore
$ 5,000 - $ 7,000 / month

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Job Descriptions

· Communicate marketing campaign key performance indicators and targets

· Conceptualise collaterals on the ground according to events' themes

· Develop brand guidelines according to overall brand image

· Develop communication plans for brand guidelines

· Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms

· Develop marketing campaigns that are aligned with brand and marketing strategies

· Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points

· Develop measures to increase e-commerce traffic and presence based on analysis of website trends and patterns

· Develop measures to leverage market and industry trends to promote product and service offerings to target customers

· Develop research parameters to identify market awareness and brand association

· Develop strategies to enhance brand reputation based on current brand position and market awareness

· Formulate data-driven commercial insights and strategies to acquire and retain target customers

· Implement customer engagement strategies via social media and digital platforms

· Implement department’s recruitment and retention efforts

· Manage relationships with vendors and creative agencies

· Propose marketing channels according to target customers and market segments based on data analysis

· Review press releases and media kits for distribution to targeted media partners

Requirements

· Master's degree in Marketing, Business, or a related field.

· A minimum of 5 years of experience in marketing, preferably in the FMCG sector.

· Proven track record in developing and executing successful marketing campaigns.

· Strong analytical skills with the ability to interpret complex data.

· Excellent communication and interpersonal skills.

· Ability to work collaboratively in a fast-paced environment.

· Strong project management skills.


Job Descriptions

· Communicate marketing campaign key performance indicators and targets

· Conceptualise collaterals on the ground according to events' themes

· Develop brand guidelines according to overall brand image

· Develop communication plans for brand guidelines

· Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms

· Develop marketing campaigns that are aligned with brand and marketing strategies

· Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points

· Develop measures to increase e-commerce traffic and presence based on analysis of website trends and patterns

· Develop measures to leverage market and industry trends to promote product and service offerings to target customers

· Develop research parameters to identify market awareness and brand association

· Develop strategies to enhance brand reputation based on current brand position and market awareness

· Formulate data-driven commercial insights and strategies to acquire and retain target customers

· Implement customer engagement strategies via social media and digital platforms

· Implement department’s recruitment and retention efforts

· Manage relationships with vendors and creative agencies

· Propose marketing channels according to target customers and market segments based on data analysis

· Review press releases and media kits for distribution to targeted media partners

Requirements

· Master's degree in Marketing, Business, or a related field.

· A minimum of 5 years of experience in marketing, preferably in the FMCG sector.

· Proven track record in developing and executing successful marketing campaigns.

· Strong analytical skills with the ability to interpret complex data.

· Excellent communication and interpersonal skills.

· Ability to work collaboratively in a fast-paced environment.

· Strong project management skills.