What the role is:The officer will be responsible for managing and implementing CSC's communication strategies to enhance its brand, reputation, and engagement with stakeholders. This role involves overseeing all aspects of branding, external communication, and outreach while ensuring alignment with organisational goals. The officer will handle social media, digital and print content, marketing initiatives, and employer branding efforts, positioning CSC as a thought leader and a key partner in fostering a culture of learning and collaboration in the Singapore Public Service.What you will be working on:1. Communications Strategy & Implementation: • Develop and execute a comprehensive strategic communications and outreach plan that aligns with organisational goals. • Manage and enhance CSC's brand identity across all platforms. • Serve as the primary contact for external communications, ensuring consistent and impactful messaging. • Actively monitor conversations about CSC and relevant topics, addressing misinformation and amplifying positive feedback. 2. Content Curation, Creation & Management: • Curation and Creation of high-quality platform-specific content, including articles, press releases, reports, social media posts, and digital assets. • Ensure all communications reflect CSC's tone, values, and priorities. • Collaborate with internal teams and stakeholders to create and distribute engaging, high-quality, and visually appealing content. • Ensure all content is aligned with government guidelines and policies. 3. Social Media & Online Presence: • Develop and manage content to enhance CSC's social media presence and profile for greater visibility and engagement. • Stay updated on social media trends, tools, and best practices. • Experiment with innovative content formats and engagement strategies to stay ahead of the curve. • Monitor social media channels, respond to inquiries, and address concerns professionally. • Track performance metrics and adjust strategies to optimise results. 4. Outreach & Marketing Initiatives and Campaigns: • Plan and implement outreach and marketing campaigns to drive customer engagement and promote CSC's products, services, and organisational initiatives. • Monitor and analyse market trends to refine communication strategies. • Manage digital marketing efforts, including SEO, email campaigns, and analytics reporting. 5. Thought Leadership & Employer Branding: • Position CSC as a thought leader by showcasing expert opinions, in-house research, and innovative practices. • Collaborate with internal teams to showcase and highlight CSC's culture and values, employee achievements, events, and learning opportunities for employer branding purposes. 6. Analytics & Reporting: • Monitor and evaluate the effectiveness of communication and outreach strategies using performance metrics and KPIs (e.g., reach, engagement, growth, conversions). • Provide insights and recommendations to optimise the effectiveness of key communications and outreach initiatives • Use data to identify emerging trends and refine communication strategies.What we are looking for:Experience: • 3-6 years of experience in communications, marketing, or a related role. • Proven ability to manage multi-channel communication strategies. • Experience in content creation for social media and channel management to increase engagement will be an advantage. Skills: • Excellent written and verbal communication skills. • Strong project management and organisational abilities. • Demonstrated ability to cultivate and utilise professional networks to achieve objectives • Proficiency in digital marketing tools, social media management platforms and analytics tools (e.g., Google Analytics, Hootsuite, WOGGA, etc.). • Creativity with a knack for storyboarding and storytelling, with an eye for detail in content development and design collaboration. • Proficiency in data analytics will be an advantage. • Video editing and Graphic Design skillsAbout Civil Service College:The Civil Service College (CSC) is a statutory board under the Public Service Division, Prime Minister's Office. We are the central learning institution for the Singapore Public Service and we partner government ministries and agencies to develop people for a first-class public service. CSC brings together public officers from diverse backgrounds and provides them with opportunities for learning and skills upgrading. Our service-wide networks enable public officers to build capabilities, develop shared ethos and gain deeper perspectives, creating a collaborative environment for dialogue and knowledge sharing. Through our programmes and services, CSC aims to strengthen strategic capacity in governance, leadership, public administration and management for the Singapore Public Service.
What the role is:The officer will be responsible for managing and implementing CSC's communication strategies to enhance its brand, reputation, and engagement with stakeholders. This role involves overseeing all aspects of branding, external communication, and outreach while ensuring alignment with organisational goals. The officer will handle social media, digital and print content, marketing initiatives, and employer branding efforts, positioning CSC as a thought leader and a key partner in fostering a culture of learning and collaboration in the Singapore Public Service.What you will be working on:1. Communications Strategy & Implementation: • Develop and execute a comprehensive strategic communications and outreach plan that aligns with organisational goals. • Manage and enhance CSC's brand identity across all platforms. • Serve as the primary contact for external communications, ensuring consistent and impactful messaging. • Actively monitor conversations about CSC and relevant topics, addressing misinformation and amplifying positive feedback. 2. Content Curation, Creation & Management: • Curation and Creation of high-quality platform-specific content, including articles, press releases, reports, social media posts, and digital assets. • Ensure all communications reflect CSC's tone, values, and priorities. • Collaborate with internal teams and stakeholders to create and distribute engaging, high-quality, and visually appealing content. • Ensure all content is aligned with government guidelines and policies. 3. Social Media & Online Presence: • Develop and manage content to enhance CSC's social media presence and profile for greater visibility and engagement. • Stay updated on social media trends, tools, and best practices. • Experiment with innovative content formats and engagement strategies to stay ahead of the curve. • Monitor social media channels, respond to inquiries, and address concerns professionally. • Track performance metrics and adjust strategies to optimise results. 4. Outreach & Marketing Initiatives and Campaigns: • Plan and implement outreach and marketing campaigns to drive customer engagement and promote CSC's products, services, and organisational initiatives. • Monitor and analyse market trends to refine communication strategies. • Manage digital marketing efforts, including SEO, email campaigns, and analytics reporting. 5. Thought Leadership & Employer Branding: • Position CSC as a thought leader by showcasing expert opinions, in-house research, and innovative practices. • Collaborate with internal teams to showcase and highlight CSC's culture and values, employee achievements, events, and learning opportunities for employer branding purposes. 6. Analytics & Reporting: • Monitor and evaluate the effectiveness of communication and outreach strategies using performance metrics and KPIs (e.g., reach, engagement, growth, conversions). • Provide insights and recommendations to optimise the effectiveness of key communications and outreach initiatives • Use data to identify emerging trends and refine communication strategies.What we are looking for:Experience: • 3-6 years of experience in communications, marketing, or a related role. • Proven ability to manage multi-channel communication strategies. • Experience in content creation for social media and channel management to increase engagement will be an advantage. Skills: • Excellent written and verbal communication skills. • Strong project management and organisational abilities. • Demonstrated ability to cultivate and utilise professional networks to achieve objectives • Proficiency in digital marketing tools, social media management platforms and analytics tools (e.g., Google Analytics, Hootsuite, WOGGA, etc.). • Creativity with a knack for storyboarding and storytelling, with an eye for detail in content development and design collaboration. • Proficiency in data analytics will be an advantage. • Video editing and Graphic Design skillsAbout Civil Service College:The Civil Service College (CSC) is a statutory board under the Public Service Division, Prime Minister's Office. We are the central learning institution for the Singapore Public Service and we partner government ministries and agencies to develop people for a first-class public service. CSC brings together public officers from diverse backgrounds and provides them with opportunities for learning and skills upgrading. Our service-wide networks enable public officers to build capabilities, develop shared ethos and gain deeper perspectives, creating a collaborative environment for dialogue and knowledge sharing. Through our programmes and services, CSC aims to strengthen strategic capacity in governance, leadership, public administration and management for the Singapore Public Service.
