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LTA-CC] DEPUTY / ASSISTANT MANAGER, DIGITAL & SOCIAL MEDIA

Salary undisclosed

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What the role is:Deputy / Assistant Manager, Digital & Social MediaWhat you will be working on:We are looking for a creative, digitally savvy and dynamic professional to join our team and help us connect with over a million followers across our social media platforms. We strive to inform, engage and inspire members of public, helping them understand transport policies, updates and initiatives in a clear, relatable, and engaging way.Key responsibilities
  • Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience - from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
  • Create multimedia content including infographics, GIFs, videos and livestreams
  • Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA's messages
  • Plan and manage digital campaigns, optimising performance within budget and time constraints
  • Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
  • Monitor online sentiments related to LTA's issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement
What we are looking for:
  • Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field
  • At least 3 years of experience in a related field preferred.
  • Strong written and verbal communication skills
  • Good understanding of social media platforms and emerging trends
  • Creative thinker with a flair for storytelling
  • Experience in digital content creation, campaign management
  • Familiarity with digital and social media ad buy planning and execution
  • Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment
About Land Transport Authority:The Land Transport Authority (LTA) is a statutory board under Ministry of Transport that spearheads land transport developments in Singapore. We are seeking dynamic, energetic, highly motivated, passionate and qualified professionals to join us. Many opportunities & challenges await those who are keen on an exciting career to realise our commitment to envision & implement an integrated transport system.
What the role is:Deputy / Assistant Manager, Digital & Social MediaWhat you will be working on:We are looking for a creative, digitally savvy and dynamic professional to join our team and help us connect with over a million followers across our social media platforms. We strive to inform, engage and inspire members of public, helping them understand transport policies, updates and initiatives in a clear, relatable, and engaging way.Key responsibilities
  • Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience - from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
  • Create multimedia content including infographics, GIFs, videos and livestreams
  • Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA's messages
  • Plan and manage digital campaigns, optimising performance within budget and time constraints
  • Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
  • Monitor online sentiments related to LTA's issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement
What we are looking for:
  • Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field
  • At least 3 years of experience in a related field preferred.
  • Strong written and verbal communication skills
  • Good understanding of social media platforms and emerging trends
  • Creative thinker with a flair for storytelling
  • Experience in digital content creation, campaign management
  • Familiarity with digital and social media ad buy planning and execution
  • Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment
About Land Transport Authority:The Land Transport Authority (LTA) is a statutory board under Ministry of Transport that spearheads land transport developments in Singapore. We are seeking dynamic, energetic, highly motivated, passionate and qualified professionals to join us. Many opportunities & challenges await those who are keen on an exciting career to realise our commitment to envision & implement an integrated transport system.