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- Develop and execute all aspects of marketing strategies and initiatives, aligned with business objectives, to further strengthen the brand and drive profitable growth
- Oversee and maintain the company's PR and communications strategy to enhance our brand's visibility and reputation in the finance industry. Manage media relationships and handle inbound media inquiries.
- Engage in digital/content marketing, social media, thought leadership content and events to support market growth
- Reporting of analytics and market intelligence to bring competitor and customer insights
- Leverage on existing media relationships to secure positive coverage for new partnerships, product launches and executive profiling
- Track the performance of campaigns and provide data-backed insights to optimise future campaigns and find new opportunity areas. Conduct A/B tests to improve marketing effectiveness
- At least 4 years experience in a marketing/communications role
- Experience in content creation and understanding of marketing funda
- Hands on experience in digital marketing and social media management
- Knowledge of the crypto space and products is a huge plus
- Educational background in communications, marketing or an equivalent portfolio is preferred
- Exceptional speaking and writing capabilities in English. Proficiency in Mandarin is a plus
- Self motivated team player. Ability to work independently as well as partnering with and managing multiple stakeholders
- Bias for action, with a willingness to roll up one's sleeves to get the job done.
- Attention to detail while balancing big-picture strategic work.
- SEO proficiency (Google Analytics, Ahrefs, SEMrush, or similar tools)
- Basic design skills (Canva, Adobe Suite, Figma) is a plus
- Develop and execute all aspects of marketing strategies and initiatives, aligned with business objectives, to further strengthen the brand and drive profitable growth
- Oversee and maintain the company's PR and communications strategy to enhance our brand's visibility and reputation in the finance industry. Manage media relationships and handle inbound media inquiries.
- Engage in digital/content marketing, social media, thought leadership content and events to support market growth
- Reporting of analytics and market intelligence to bring competitor and customer insights
- Leverage on existing media relationships to secure positive coverage for new partnerships, product launches and executive profiling
- Track the performance of campaigns and provide data-backed insights to optimise future campaigns and find new opportunity areas. Conduct A/B tests to improve marketing effectiveness
- At least 4 years experience in a marketing/communications role
- Experience in content creation and understanding of marketing funda
- Hands on experience in digital marketing and social media management
- Knowledge of the crypto space and products is a huge plus
- Educational background in communications, marketing or an equivalent portfolio is preferred
- Exceptional speaking and writing capabilities in English. Proficiency in Mandarin is a plus
- Self motivated team player. Ability to work independently as well as partnering with and managing multiple stakeholders
- Bias for action, with a willingness to roll up one's sleeves to get the job done.
- Attention to detail while balancing big-picture strategic work.
- SEO proficiency (Google Analytics, Ahrefs, SEMrush, or similar tools)
- Basic design skills (Canva, Adobe Suite, Figma) is a plus