APAC Senior Marketing Manager (Demand generation/Ecommerce)
Salary undisclosed
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- Develop and implement comprehensive consumer marketing strategies to increase demand and market share across APAC
- Spearhead e-commerce and social commerce initiatives, collaborating with cross-functional teams to enhance our online brand presence and drive incremental revenue sales
- Analyze market trends, consumer behavior, and competitor activities to inform strategic decision-making
- Create and execute innovative demand generation campaigns tailored to diverse APAC markets
- Manage and mentor a team of trade marketing professionals, fostering a culture of excellence and innovation
- Establish and maintain strong relationships with key stakeholders, including retailers, distributors, and alliance partners
- Develop and oversee the marketing budget, ensuring optimal resource allocation and ROI
- Monitor and report on KPIs, providing actionable insights to senior leadership
- Stay abreast of emerging trends in trade marketing, demand generation, and e-commerce to maintain a competitive edge
- Bachelor's degree in Marketing, Business Administration, or related field
- 6+ years of experience in trade marketing or related field, with a focus on demand generation and e-commerce
- Proven track record of developing and implementing successful trade marketing strategies in APAC markets
- Strong understanding of e-commerce platforms and digital marketing tools
- Excellent analytical skills with the ability to translate data into actionable insights
- Demonstrated leadership experience, including team management and mentoring
- Proficiency in project management and budget oversight
- In-depth knowledge of APAC market trends, consumer behavior, and the regional e-commerce landscape
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels
- Fluency in English; proficiency in one or more Asian languages is a plus
- Willingness to travel within the APAC region as required
- Develop and implement comprehensive consumer marketing strategies to increase demand and market share across APAC
- Spearhead e-commerce and social commerce initiatives, collaborating with cross-functional teams to enhance our online brand presence and drive incremental revenue sales
- Analyze market trends, consumer behavior, and competitor activities to inform strategic decision-making
- Create and execute innovative demand generation campaigns tailored to diverse APAC markets
- Manage and mentor a team of trade marketing professionals, fostering a culture of excellence and innovation
- Establish and maintain strong relationships with key stakeholders, including retailers, distributors, and alliance partners
- Develop and oversee the marketing budget, ensuring optimal resource allocation and ROI
- Monitor and report on KPIs, providing actionable insights to senior leadership
- Stay abreast of emerging trends in trade marketing, demand generation, and e-commerce to maintain a competitive edge
- Bachelor's degree in Marketing, Business Administration, or related field
- 6+ years of experience in trade marketing or related field, with a focus on demand generation and e-commerce
- Proven track record of developing and implementing successful trade marketing strategies in APAC markets
- Strong understanding of e-commerce platforms and digital marketing tools
- Excellent analytical skills with the ability to translate data into actionable insights
- Demonstrated leadership experience, including team management and mentoring
- Proficiency in project management and budget oversight
- In-depth knowledge of APAC market trends, consumer behavior, and the regional e-commerce landscape
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels
- Fluency in English; proficiency in one or more Asian languages is a plus
- Willingness to travel within the APAC region as required