Digital Marketing & Growth Manager
$ 5,000 - $ 10,000 / month
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Job Responsibilities:
- Market Strategy Development: Analyze cryptocurrency industry trends, competitive landscape, and user needs to develop brand promotion, marketing, and user growth strategies.
- Channel Expansion & Management: Identify and establish effective marketing channels, including but not limited to social media, KOL collaborations, affiliate marketing, content marketing, SEO/SEM, and community engagement, to drive user acquisition and growth.
- Brand Promotion & Content Marketing: Plan and create high-quality marketing content, including articles, videos, and social media promotions, to enhance brand awareness and user engagement.
- Online Marketing Campaigns: Design and execute marketing campaigns such as trading competitions, airdrop events, and loyalty programs to increase user activity and retention.
- Data Analysis & Optimization: Monitor and analyze marketing performance data, refine strategies, and improve acquisition efficiency and ROI.
- Cross-Functional Collaboration: Work closely with product, operations, business development, and technical teams to implement marketing strategies and enhance user experience.
Requirements:
- Minimum 3 years of experience in marketing, brand promotion, or user growth; background in cryptocurrency, fintech, internet, or blockchain industries is preferred.
- Deep understanding of the crypto trading market and various marketing channels, with experience in social media marketing, SEO, KOL collaborations, and community engagement.
- Data-driven mindset, with the ability to analyze market data and optimize marketing strategies for better acquisition and retention.
- Strong copywriting and creative planning skills, capable of independently planning and executing marketing campaigns.
- Excellent project management skills, with the ability to drive cross-team collaboration efficiently.
- Fluent in English is preferred; experience in global market promotion is a plus.
Job Responsibilities:
- Market Strategy Development: Analyze cryptocurrency industry trends, competitive landscape, and user needs to develop brand promotion, marketing, and user growth strategies.
- Channel Expansion & Management: Identify and establish effective marketing channels, including but not limited to social media, KOL collaborations, affiliate marketing, content marketing, SEO/SEM, and community engagement, to drive user acquisition and growth.
- Brand Promotion & Content Marketing: Plan and create high-quality marketing content, including articles, videos, and social media promotions, to enhance brand awareness and user engagement.
- Online Marketing Campaigns: Design and execute marketing campaigns such as trading competitions, airdrop events, and loyalty programs to increase user activity and retention.
- Data Analysis & Optimization: Monitor and analyze marketing performance data, refine strategies, and improve acquisition efficiency and ROI.
- Cross-Functional Collaboration: Work closely with product, operations, business development, and technical teams to implement marketing strategies and enhance user experience.
Requirements:
- Minimum 3 years of experience in marketing, brand promotion, or user growth; background in cryptocurrency, fintech, internet, or blockchain industries is preferred.
- Deep understanding of the crypto trading market and various marketing channels, with experience in social media marketing, SEO, KOL collaborations, and community engagement.
- Data-driven mindset, with the ability to analyze market data and optimize marketing strategies for better acquisition and retention.
- Strong copywriting and creative planning skills, capable of independently planning and executing marketing campaigns.
- Excellent project management skills, with the ability to drive cross-team collaboration efficiently.
- Fluent in English is preferred; experience in global market promotion is a plus.