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- Implement brand comms strategies and integrated marketing plans to support brand and campaign objectives
- End to end experience in running Retail and brand activation events
- Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines
- Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns
- Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market
- Own the Marketing Expense Budget (MaEx) and ensure translation into cost efficient implementation across all appropriate communication channels and tools
- Drive and manage creative / brand / advertising / research companies in delivering quality and professional services Build efficient networks with opinion leaders (consumer/trade/media)
- Maintain close contact with sports agencies or clubs; as well athletes and influencers
- Management of brand stock at country level
- Support the control of existing asset agreements (product and servicing) & ensure timely and sufficient equipment support to Sports Marketing partners
- Monitor and analyse competitor activities
- Analyze reports to form insights to optimize and streamline strategies, activities, processes etc
- Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends
- adidas Singapore Channel & Functional teams
- EM & SEA Brand team
- External agencies
- Passion for sports
- Consumer first thinking
- High level of project management, budget management and scheduling
- Detail-oriented with strong organization and project management skills
- Ability to multi-task and manage various project elements simultaneously
- Creative thinker with a strategic and logical approach in execution
- Adobe Photoshop, Illustrator and Premiere Pro skills are plus
- English: Fluent written/ spoken
- Degree in Marketing/Advertising or related course
- Business background will be an advantage
- Min 5 years’ experience with a mix of brand, consumer and trade marketing
- Ideally experience and exposure in Sports
- Digital Marketing and FMCG experience a plus
- Implement brand comms strategies and integrated marketing plans to support brand and campaign objectives
- End to end experience in running Retail and brand activation events
- Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines
- Drive & execute the 360˚ communication & influencer/sports marketing plans & campaigns
- Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market
- Own the Marketing Expense Budget (MaEx) and ensure translation into cost efficient implementation across all appropriate communication channels and tools
- Drive and manage creative / brand / advertising / research companies in delivering quality and professional services Build efficient networks with opinion leaders (consumer/trade/media)
- Maintain close contact with sports agencies or clubs; as well athletes and influencers
- Management of brand stock at country level
- Support the control of existing asset agreements (product and servicing) & ensure timely and sufficient equipment support to Sports Marketing partners
- Monitor and analyse competitor activities
- Analyze reports to form insights to optimize and streamline strategies, activities, processes etc
- Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends
- adidas Singapore Channel & Functional teams
- EM & SEA Brand team
- External agencies
- Passion for sports
- Consumer first thinking
- High level of project management, budget management and scheduling
- Detail-oriented with strong organization and project management skills
- Ability to multi-task and manage various project elements simultaneously
- Creative thinker with a strategic and logical approach in execution
- Adobe Photoshop, Illustrator and Premiere Pro skills are plus
- English: Fluent written/ spoken
- Degree in Marketing/Advertising or related course
- Business background will be an advantage
- Min 5 years’ experience with a mix of brand, consumer and trade marketing
- Ideally experience and exposure in Sports
- Digital Marketing and FMCG experience a plus