Marketing Executive (Social)

We AreYouTrip is at the forefront of Asia's financial revolution, defining the future of digital finance with its leading multi-currency payment platform. Launched in 2018, YouTrip has swiftly ascended as a powerhouse, orchestrating billions in transactions annually and securing the trust of millions. With innovative solutions like YouTrip for consumers and YouBiz for businesses, we offer unmatched financial ease and cost-effectiveness. Fresh off a successful US$50 million Series B funding round led by Lightspeed Venture, we're setting new benchmarks in the digital financial services sector.

At the heart of our mission is a commitment to eliminate financial borders across Asia, propelling us into the next wave of digital finance.

You Will

• Formulate and execute a social strategy across Instagram, TikTok, and other platforms that is aligned with YouTrip's unique brand voice and objectives.
• Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand's connection with its audience.
• Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
• Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels.
• Be responsible for driving organic performance such as platform growth and engagement across key social media channels
• Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
• Provide reporting and analysis of platform performance and optimise content through data-driven insights
• Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users
  
  

You Are

• A social native – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
• A creative storyteller – You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content.
• A content creation expert – You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
• A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
• Data-driven – You have a detailed understanding of social analytics and ability to synthesise data into actionable insights.
  
  

PI260309382

We AreYouTrip is at the forefront of Asia's financial revolution, defining the future of digital finance with its leading multi-currency payment platform. Launched in 2018, YouTrip has swiftly ascended as a powerhouse, orchestrating billions in transactions annually and securing the trust of millions. With innovative solutions like YouTrip for consumers and YouBiz for businesses, we offer unmatched financial ease and cost-effectiveness. Fresh off a successful US$50 million Series B funding round led by Lightspeed Venture, we're setting new benchmarks in the digital financial services sector.

At the heart of our mission is a commitment to eliminate financial borders across Asia, propelling us into the next wave of digital finance.

You Will

• Formulate and execute a social strategy across Instagram, TikTok, and other platforms that is aligned with YouTrip's unique brand voice and objectives.
• Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand's connection with its audience.
• Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
• Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels.
• Be responsible for driving organic performance such as platform growth and engagement across key social media channels
• Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
• Provide reporting and analysis of platform performance and optimise content through data-driven insights
• Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users
  
  

You Are

• A social native – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
• A creative storyteller – You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content.
• A content creation expert – You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
• A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
• Data-driven – You have a detailed understanding of social analytics and ability to synthesise data into actionable insights.
  
  

PI260309382