What the role is:Count yourself a heritage buff and love the challenge of using data and numbers to drive marketing efficiencies and greater digital outreach and engagement? You may just be the person for the job! This role looks at conceptualising and executing overarching and integrated marketing and digital strategies that will expand and strengthen NHB's digital outreach and engagement with Singaporeans.You will be working closely with the different museums and divisions within NHB across various areas of work - campaign strategy execution and optimisation; digital and social content development across various platforms such as NHB's social pages and heritage portal Roots.sg; media planning and buying strategies to drive marketing efficiencies and conversions to grow NHB's database, etc. All of this will help NHB attain quality digital outreach and engagement for NHB so that heritage can be seen as relevant to our daily lives, and core to our sense of identity and belonging as Singaporeans.What you will be working on:Oversee and manage NHB's digital and social ecosystem and infrastructure to drive continuous performance and optimisation from awareness to conversionDevelop and implement necessary digital marketing strategies covering content and media, aligned to NHB's overall marketing objectivesDrive cross-marketing and database acquisition efforts with key partnersEvaluate the effectiveness of existing strategies, processes and KPIs to continually improve digital outreach and engagement outcomesIdentify new digital and social trends and new innovations to optimise marketing effortsPropose new/innovative/creative ideas to reach potential target audiences; continually improve overall strategy and tactics to improve performanceWhat we are looking for:Preferably 8-10 years of digital/social marketing experience within agency or client-side marketing teamStrong problem-solving and analytical capabilities to distil complex environments and datasets into clear and actionable insightsAbility to operate in a dynamic environment and possess strong stakeholder management skills with ability to influence and engage across all levels, both internally and externallyPassionate about and self-driven to discover new digital and social technologies, platforms, toolsWell-versed in Adobe Analytics, Google Analytics and various BI toolsFamiliar with SEO strategies to monitor implementation by third-party agenciesExperience in G2B, G2C digital and social marketing preferred but not requiredStrong brand and marketing foundational knowledge would be a plusGood communication, presentation and people management skillsExcellent written and verbal communication and presentation skillsAll applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.About National Heritage Board:The National Heritage Board (NHB) champions the development of a vibrant cultural and heritage sector in Singapore. Our role is to make heritage enriching, relevant, accessible and above all, enjoyable to Singaporeans and visitors alike. If you have the Passion …to build a nation of confident people and sense of rootedness …to deliver great service towards a strong community …to inspire generations of Singaporeans through heritage preservation …to continually innovate and develop yourself as a professional …to have fun while doing all of the above We Want You! http://www.nhb.gov.sg
What the role is:Count yourself a heritage buff and love the challenge of using data and numbers to drive marketing efficiencies and greater digital outreach and engagement? You may just be the person for the job! This role looks at conceptualising and executing overarching and integrated marketing and digital strategies that will expand and strengthen NHB's digital outreach and engagement with Singaporeans.You will be working closely with the different museums and divisions within NHB across various areas of work - campaign strategy execution and optimisation; digital and social content development across various platforms such as NHB's social pages and heritage portal Roots.sg; media planning and buying strategies to drive marketing efficiencies and conversions to grow NHB's database, etc. All of this will help NHB attain quality digital outreach and engagement for NHB so that heritage can be seen as relevant to our daily lives, and core to our sense of identity and belonging as Singaporeans.What you will be working on:Oversee and manage NHB's digital and social ecosystem and infrastructure to drive continuous performance and optimisation from awareness to conversionDevelop and implement necessary digital marketing strategies covering content and media, aligned to NHB's overall marketing objectivesDrive cross-marketing and database acquisition efforts with key partnersEvaluate the effectiveness of existing strategies, processes and KPIs to continually improve digital outreach and engagement outcomesIdentify new digital and social trends and new innovations to optimise marketing effortsPropose new/innovative/creative ideas to reach potential target audiences; continually improve overall strategy and tactics to improve performanceWhat we are looking for:Preferably 8-10 years of digital/social marketing experience within agency or client-side marketing teamStrong problem-solving and analytical capabilities to distil complex environments and datasets into clear and actionable insightsAbility to operate in a dynamic environment and possess strong stakeholder management skills with ability to influence and engage across all levels, both internally and externallyPassionate about and self-driven to discover new digital and social technologies, platforms, toolsWell-versed in Adobe Analytics, Google Analytics and various BI toolsFamiliar with SEO strategies to monitor implementation by third-party agenciesExperience in G2B, G2C digital and social marketing preferred but not requiredStrong brand and marketing foundational knowledge would be a plusGood communication, presentation and people management skillsExcellent written and verbal communication and presentation skillsAll applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.About National Heritage Board:The National Heritage Board (NHB) champions the development of a vibrant cultural and heritage sector in Singapore. Our role is to make heritage enriching, relevant, accessible and above all, enjoyable to Singaporeans and visitors alike. If you have the Passion …to build a nation of confident people and sense of rootedness …to deliver great service towards a strong community …to inspire generations of Singaporeans through heritage preservation …to continually innovate and develop yourself as a professional …to have fun while doing all of the above We Want You! http://www.nhb.gov.sg
