Product Development & Project Manager (FMCG)

Who we’re looking for / The role

We are looking for a high-potential, driven individual to manage the execution of new product development (NPD) projects while extending their impact into product commercial planning and strategic product innovation. This role will be 80% executional (NPD project management) and 20% strategic (working with Founder’s Office to develop product business case, market analysis and feedback and product roadmapping).

This role requires strong project leadership, internal and external storage collaboration, and a sharp ability to ensure alignment between product strategy, brand, commercial and sales needs, and supply chain realities. A highly cross-functional role whose impact will be felt by not only internal stakeholders, but all the way through to end consumers.

The ideal candidate is an organized, resourceful problem-solver who thrives in fast-moving environments, and has a strong entrepreneurial mindset. Someone who is obsessed about product details, and would not hesitate to dive in and “get things done”.

The Project Manager, NPD will be responsible for:

1. New Product Development (NPD) – Driving the process from concept to launch across all markets.
2. Product Improvement & Iteration – Leading the refinement and evolution of existing products based on feedback, data, and competitive benchmarking.
3. Promo Packs & Bundles – Ensuring seamless execution of promotional packs and special bundle projects that align with commercial strategies.
4. Swag & Brand Merchandise – Managing the development of branded merchandise to enhance brand engagement and visibility.

Core Responsibilities:

Drive Cross-Functional Project Management for NPD & Product-Related Initiatives (50%)

• Develop and maintain project timelines, ensuring critical milestones are met from concept to launch.
• Lead cross-functional meetings, keeping stakeholders aligned on objectives, timelines, and roadblocks.
• Proactively problem-solve and de-bottleneck key project hurdles.
• Founders’ Office: Work closely with founders and strategy teams to align on commercial product strategy.
• Brand & Marketing: Partner with marketing on packaging design, claims, and positioning to ensure brand consistency and front panel effectiveness at shelf.
• Retail Sales Teams: Incorporate insights from key retailers and sales teams to optimize listings and trade viability.
• Sourcing & Production: Work with supply chain and factories to ensure efficient sourcing, feasibility assessment, and production execution.
• Technical Development: Collaborate with both in-house persons and external suppliers to define technical specifications, iterate on formulas/materials, and fast-track sample development.

Timeline & Executional Discipline (20%)

• Set clear product launch and go-to-market deadlines across all initiatives.
• Own project calendars and work backward from retail launch targets to ensure execution discipline.
• Track risk areas proactively and escalate where necessary to keep timelines on track.

Rapid Prototyping, Sampling & Validation (10%)

• Ensure quick turnaround of prototypes and samples for internal evaluation and retailer feedback.
• Facilitate pre-production sampling to validate quality before final production.
• Manage pilot production runs and test market launches where needed.

Commercial and Innovation Planning and Iteration (20%)

• Work with the Founder’s Office to develop business cases for new products, evaluating market potential, consumer feedback, pricing strategy and growth roadmap
• Conduct market research and consumer insights analysis to identify trends and inform product innovation decisions.
• Support long-term product strategy planning, ensuring innovation aligns with brand growth and regional market expansion.
• Collaborate with marketing & sales teams to translate NPD efforts into go-to-market strategies and retail positioning.
• Identify and propose new growth opportunities, including adjacent categories, packaging innovations, and bundling strategies.

Skills & Qualifications

• 4+ years of experience in project management, ideally within FMCG, consumer brands, or product development.
• Strong cross-functional leadership and ability to manage multiple stakeholders effectively.
• Understanding of end-to-end product development lifecycle, from ideation to launch.
• Experience working with manufacturers, suppliers, and sourcing teams.
• Excellent problem-solving skills and ability to anticipate bottlenecks.
• Strong communication skills to drive alignment across teams and functions.
• Highly organized with strong attention to detail and execution discipline.
• Experience working in a startup or small company environment is a plus, but not required.

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We’re committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us?

• Build Iconic Products: You’ll play a pivotal role in shaping category-defining products.
• High Impact: Own high-priority projects that directly influence our growth and success.
• Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
• Cross-Functional Exposure: Work across brand, commercial, supply chain, and product teams, gaining a holistic business perspective.

Career Growth Potential

• In the short term to medium term, you will develop strong executional experience in NPD project management and product operations.
• Over time, you may have the option to expand into strategic innovation role as you develop your strategic planning skills with the Founder’s Office
• This role is a fast-track opportunity for a high-potential individual looking to grow into a leadership role in product innovation, strategy, or commercial development.

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.