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Digital Marketing Specialist/Manager
$ 3,000 - $ 4,800 / month
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Key Responsibilities
- Proven work experience as a Google Ads Specialist or similar role
- Solid understanding and experience with Google Ads (SEO &SEM)
- Conduct keyword research to identify content opportunities for clients.
- Monitor and adjust bid strategies to maximize ROI and meet campaign goals.
- Analyze campaign performance and adjust strategies to maximize return on ad spend (ROAS)
- Strong ad copywriting skills that grab attention.
- Collaborate with web development teams to ensure landing pages are optimized for conversions and aligned with ad messaging. Knowledge in Wordpress will be advantage.
Qualifications
- Strong verbal and written communication skills in both English and Mandarin
- Academic Qualification in Marketing or relevant field