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Marketing Coordinator

$ 2,500 - $ 3,000 / month

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Marketing Channel Updates and Online Visibility:

  • Oversee/execute the timely updates and management of various marketing channels to maintain freshness and relevance.
  • Drive online visibility and increase website traffic through strategic implementation of paid advertising activities.
  • Develop and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to attract target audiences.

Website Updates:

  • Manage updates and maintenance for all company websites, including the main website and microsites, ensuring content accuracy and user experience optimization.
  • Collaborate with the web development team to implement updates, troubleshoot issues, and improve website performance.

F&B Partner Channel Updates:

  • Coordinate updates and promotions on F&B partner channels such as Chope, Sevenrooms, and Quandoo to maximize exposure and drive bookings.
  • Monitor partner channel performance metrics and identify opportunities for optimization and increased engagement.

Social Media Marketing:

  • Plan and execute organic & paid advertising campaigns on social media platforms targeting international top feeder markets for both rooms and F&B.

Google Paid Search Ads and TripAdvisor Ads:

  • Manage Google paid search ads and TripAdvisor ads to increase visibility and drive traffic to relevant landing pages.
  • Conduct keyword research, ad copy optimization, and bidding strategies to improve ad performance and ROI.

Liaise with Graphic Designer:

  • Work closely with the graphic designer to conceptualize and create menu designs, promotional collaterals, and other marketing materials.
  • Ensure that all design assets align with brand guidelines and effectively communicate key messages to the target audience.

Content creations

  • Assist the Marketing Manager with the production of marketing collaterals, including brochures, presentations, online & offline promotional materials, and other branded items.

New Trends and Marketing Channels Research:

  • Stay informed about industry trends, emerging marketing channels, and innovative strategies.
  • Conduct research and analysis to identify new opportunities for business expansion and make recommendations for incorporating new marketing channels into the overall strategy.

Skills, Experience & Educational Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Preferably a proven experience in marketing and communications, preferably within the hospitality industry or pre-opening environments.
  • Strong understanding of marketing principles, branding, and digital marketing strategies.
  • Excellent written and verbal communication skills, with the ability to create compelling content and engage diverse audiences.
  • Proficiency in digital marketing tools, social media platforms, and web analytics.
  • Ability to think creatively, identify target market segments, and develop innovative marketing campaigns.
  • Attention to detail and a commitment to maintaining brand standards.
  • Proficiency in design and video taking with strong project management and organisational skills.
  • Familiarity with hotel reservation systems and customer relationship management (CRM) tools is a plus