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Performance Marketing Specialist
Salary undisclosed
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- Plan, execute, and optimise paid advertising campaigns across channels such as Google Ads, Facebook/Instagram Ads, YouTube, programmatic platforms, and publisher networks.
- Conduct in-depth keyword research and audience segmentation to design targeted and effective campaigns.
- Develop and implement strategies for search engine marketing (SEM), including Google and Bing Ads, with a focus on maximising conversions and minimising cost per acquisition (CPA).
- Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok, optimising for engagement, reach, and conversions.
- Execute and optimise video ad campaigns on YouTube and other video networks, leveraging audience targeting and creative best practices.
- Utilise programmatic advertising platforms to deliver data-driven campaigns, ensuring precise audience targeting and placement.
- Monitor and analyse campaign performance, generating actionable insights to improve ROI, CTR, and conversion rates.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to continuously refine campaign performance.
- Collaborate with the creative team to develop compelling ad copy, visuals, and video content tailored to each platform.
- Stay updated on industry trends, platform updates, and emerging technologies to ensure campaigns remain competitive and innovative.
- Manage campaign budgets, allocate spend effectively, and ensure campaigns are delivered within budget constraints.
- Produce detailed reports on campaign performance, providing recommendations for optimisation and scaling.
- Proven experience in managing paid advertising campaigns across multiple channels, with a strong track record of driving results.
- Expertise in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, YouTube Ads, and programmatic platforms like DV360 or The Trade Desk.
- Solid understanding of performance marketing metrics, including ROI, ROAS, CPA, CTR, and conversion rates.
- Proficiency in tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and other analytics platforms.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with retargeting, audience segmentation, and customer journey mapping.
- Experience with budget management and campaign forecasting.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with creative, content, and technical teams.
- Highly organised with strong project management skills and the ability to handle multiple campaigns simultaneously.
- A proactive approach to identifying opportunities for campaign improvement and innovation.
- Bachelors degree in Marketing, Advertising, Business, or a related field.
- Certification in Google Ads, Facebook Blueprint, or similar platforms.
- Experience in programmatic advertising and familiarity with real-time bidding (RTB).
- Knowledge of creative optimisation tools and techniques to enhance ad performance.
- 1-3 years in a similar capacity preferably in an agency
Registration Number: R1329872
EA License Number: 10C3804
Contact Number: 6950 9728
People Profilers Pte Ltd, 20 Cecil St, #08-09, PLUS Building, Singapore 049705