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The role
We are looking to hire a Marketing Executive to join our marketing team in Singapore.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role Overview
The Marketing Executive is responsible for planning, implementing, and delivering marketing activities that enhance brand visibility, support the launch of new products and innovations, and drive engagement through account-based marketing (ABM). This role requires an understanding of specific business areas, industry channels, and target client segments to ensure effective execution.
The team
The WGSN marketing team blends creativity with strategic thinking using data-driven decisions to create the right commercial outcomes and elevate the WGSN brand. Our talented team is based across APAC, EMEA, LATAM and NAM and brings together a range of skills to enable us to deliver world-class marketing campaigns.
Key Accountabilities
Skills, Experience & Qualifications Required
Our Singapore benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumers.
Our values
We Are Everywhere
The future is everything; it happens everywhere. WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward our people’s brilliant achievements.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone can perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
We are looking to hire a Marketing Executive to join our marketing team in Singapore.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role Overview
The Marketing Executive is responsible for planning, implementing, and delivering marketing activities that enhance brand visibility, support the launch of new products and innovations, and drive engagement through account-based marketing (ABM). This role requires an understanding of specific business areas, industry channels, and target client segments to ensure effective execution.
The team
The WGSN marketing team blends creativity with strategic thinking using data-driven decisions to create the right commercial outcomes and elevate the WGSN brand. Our talented team is based across APAC, EMEA, LATAM and NAM and brings together a range of skills to enable us to deliver world-class marketing campaigns.
Key Accountabilities
- Brand Support:
- Assist in executing brand initiatives to strengthen WGSN’s positioning within the industry
- Ensure brand consistency across all marketing materials and campaigns
- Support PR and partnership initiatives to increase brand awareness
- Campaign & Activation Execution:
- Implement multi-channel marketing campaigns that support business objectives and drive engagement
- Collaborate with the product, insights, and sales teams to contribute to go-to-market strategies for new products and innovations
- Utilise digital marketing, content marketing, and event marketing to enhance client engagement
- Account-Based Marketing (ABM):
- Execute ABM tactics targeted at key enterprise clients and prospects
- Work with sales teams to develop personalised marketing approaches for high-value accounts
- Monitor and optimise ABM initiatives for maximum impact and ROI
- Market-Specific Planning & Execution:
- Adapt marketing tactics to align with the unique needs of business areas, industry channels, and client segments
- Develop sector-focused initiatives that resonate with designers, buyers, merchandisers, and marketers at brands and large retailers
- Ensure marketing activities are tailored to the unique challenges and opportunities within targeted sectors
- Performance & Analysis:
- Track and measure marketing initiatives against key performance indicators
- Use data-driven insights to refine and improve campaign effectiveness
- Provide regular reports on marketing activities, customer engagement, and campaign performance
Skills, Experience & Qualifications Required
- Previous experience in a marketing role within a B2B or trend-driven industry (e.g., insights, media, SaaS, fashion, or retail sectors)
- An understanding of brand marketing, campaign execution, and account-based marketing
- Ability to support targeted marketing strategies that align with different business areas and client segments
- Experience engaging stakeholders such as designers, buyers, merchandisers, and marketers
- Some knowledge of digital marketing, content marketing, and omnichannel campaigns
- Analytical skills, with the ability to track campaign performance
- Excellent communication, collaboration, and project management skills
- Preferred qualifications: Bachelor’s degree or relevant professional qualification in Marketing, Business, Communications, or a related field
- Experience in trend forecasting, consumer insights, or retail marketing is a plus
- Familiarity with marketing automation, CRM, and analytics platforms
Our Singapore benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- 20 days’ annual leave
- Private Medical Insurance
- Life Assurance
- Employee Assistance Programme
- Great learning and development opportunities
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumers.
Our values
We Are Everywhere
The future is everything; it happens everywhere. WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward our people’s brilliant achievements.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone can perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
The role
We are looking to hire a Marketing Executive to join our marketing team in Singapore.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role Overview
The Marketing Executive is responsible for planning, implementing, and delivering marketing activities that enhance brand visibility, support the launch of new products and innovations, and drive engagement through account-based marketing (ABM). This role requires an understanding of specific business areas, industry channels, and target client segments to ensure effective execution.
The team
The WGSN marketing team blends creativity with strategic thinking using data-driven decisions to create the right commercial outcomes and elevate the WGSN brand. Our talented team is based across APAC, EMEA, LATAM and NAM and brings together a range of skills to enable us to deliver world-class marketing campaigns.
Key Accountabilities
Skills, Experience & Qualifications Required
Our Singapore benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumers.
Our values
We Are Everywhere
The future is everything; it happens everywhere. WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward our people’s brilliant achievements.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone can perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.
We are looking to hire a Marketing Executive to join our marketing team in Singapore.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role Overview
The Marketing Executive is responsible for planning, implementing, and delivering marketing activities that enhance brand visibility, support the launch of new products and innovations, and drive engagement through account-based marketing (ABM). This role requires an understanding of specific business areas, industry channels, and target client segments to ensure effective execution.
The team
The WGSN marketing team blends creativity with strategic thinking using data-driven decisions to create the right commercial outcomes and elevate the WGSN brand. Our talented team is based across APAC, EMEA, LATAM and NAM and brings together a range of skills to enable us to deliver world-class marketing campaigns.
Key Accountabilities
- Brand Support:
- Assist in executing brand initiatives to strengthen WGSN’s positioning within the industry
- Ensure brand consistency across all marketing materials and campaigns
- Support PR and partnership initiatives to increase brand awareness
- Campaign & Activation Execution:
- Implement multi-channel marketing campaigns that support business objectives and drive engagement
- Collaborate with the product, insights, and sales teams to contribute to go-to-market strategies for new products and innovations
- Utilise digital marketing, content marketing, and event marketing to enhance client engagement
- Account-Based Marketing (ABM):
- Execute ABM tactics targeted at key enterprise clients and prospects
- Work with sales teams to develop personalised marketing approaches for high-value accounts
- Monitor and optimise ABM initiatives for maximum impact and ROI
- Market-Specific Planning & Execution:
- Adapt marketing tactics to align with the unique needs of business areas, industry channels, and client segments
- Develop sector-focused initiatives that resonate with designers, buyers, merchandisers, and marketers at brands and large retailers
- Ensure marketing activities are tailored to the unique challenges and opportunities within targeted sectors
- Performance & Analysis:
- Track and measure marketing initiatives against key performance indicators
- Use data-driven insights to refine and improve campaign effectiveness
- Provide regular reports on marketing activities, customer engagement, and campaign performance
Skills, Experience & Qualifications Required
- Previous experience in a marketing role within a B2B or trend-driven industry (e.g., insights, media, SaaS, fashion, or retail sectors)
- An understanding of brand marketing, campaign execution, and account-based marketing
- Ability to support targeted marketing strategies that align with different business areas and client segments
- Experience engaging stakeholders such as designers, buyers, merchandisers, and marketers
- Some knowledge of digital marketing, content marketing, and omnichannel campaigns
- Analytical skills, with the ability to track campaign performance
- Excellent communication, collaboration, and project management skills
- Preferred qualifications: Bachelor’s degree or relevant professional qualification in Marketing, Business, Communications, or a related field
- Experience in trend forecasting, consumer insights, or retail marketing is a plus
- Familiarity with marketing automation, CRM, and analytics platforms
Our Singapore benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- 20 days’ annual leave
- Private Medical Insurance
- Life Assurance
- Employee Assistance Programme
- Great learning and development opportunities
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumers.
Our values
We Are Everywhere
The future is everything; it happens everywhere. WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.
We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Inclusive workforce
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward our people’s brilliant achievements.
We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.
We want to ensure everyone can perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
A Note for Recruiters
Thank you so much for your interest in working with us at WGSN! Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together. Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.