Global Marketing Projects Lead – Betadine/Wound & Mega Brand
Salary undisclosed
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The Company
iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.
The Opportunity
We currently have an opportunity for Global Marketing Projects Lead – Betadine/Wound & Mega Brand to join our innovation team on a full time basis.
Reporting to the Executive Director - Portfolio Strategy & Innovation, core focus of the role includes:
To be successful in this role, you will possess the following qualifications and attributes
iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.
The Opportunity
We currently have an opportunity for Global Marketing Projects Lead – Betadine/Wound & Mega Brand to join our innovation team on a full time basis.
Reporting to the Executive Director - Portfolio Strategy & Innovation, core focus of the role includes:
- Driving URT & wound category leadership
- Building Betadine into a global ‘mega’ brand
- Evolve the current brand playbook for Betadine Mega-brand and wound care range to ensure relevance to today’s consumer and new market opportunities creating future brand value. This includes:
- Evolving Betadine brand footprint/house and brand distinguishable assets (DBA’s).
- Create Betadine wound category portfolio architecture with branding and sub-branding framework with market archetype/clusters.
- Framework for Betadine mega-brand architecture – capturing current categories (Throat, Fem & Wound) and scoping future adjacencies
- Evolve Betadine’s Visual brand identity and guidelines - one time evolution testing in key markets, creation and roll out. This includes being a Consult as per the RACI on how markets adapt and apply guidelines, DBA’s ATL/(major only) BTL
- Oversight of the Betadine Nexus Evolution pack design migration program across markets to ensure efficient transition.
- Development of price positioning strategy for variants within the wound portfolio
- Input into the Betadine global brand scorecard as a measure of global brand evolution and success including ongoing updates with internal stakeholders
- Partner internal teams to drive Betadine wound global claims strategy and 5-year claims program. This encompasses existing, new claims and supporting markets with execution of claims innovation.
- Drive with internal teams the exploration and identification of sizable new areas to unlock further growth and value, including (but not limited to), identifying:
- Identifying new users to target
- New usage occasions
- New indications
- New segment adjacencies
- Champion knowledge and best practice sharing for the Betadine Mega-brand and Betadine Wound including:
- Creating a central repository for all Betadine brand assets, history, campaigns, insights, etc.) for easy access, search and utility globally
- Develop and facilitate a central coordinated approach to identifying and sharing best practice regularly to enable efficient transfer of knowledge and success mechanisms/models.
To be successful in this role, you will possess the following qualifications and attributes
- Bachelors degree in marketing, business or related commercial field
- 10-15 years experience across global, regional and local marketing roles in consumer healthcare industry
- Strong expertise/capability, experience and track record in building strong brands, brand equity management, innovation (product and claims), relevant consumer healthcare categories (URT/wound or related ideally)
- Exceptional collaborative and interpersonal skills, with a strong ability to influence stakeholders, working with different cultures and across different levels of experience within the organisation to drive outcomes
- Can-do attitude with agility and adaptability to work through ambiguous situations at pace
- Strong project management skills to manage multiple projects simultaneously to deliver in full, on time and on budget.
- Excellent communication and presentation skills to align and inspire teams
- Foster collaboration and learning across the organisation, inspiring teams, driving engagement, enabling excellence in execution.
- Occasional work travel to key markets