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Assistant Vice President, Regional Sales & Marketing

Salary undisclosed

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Job description: Job Responsibilities
  • Regional Sales Strategy Development: Formulate and lead the execution of cutting-edge regional sales strategies that consistently meet or exceed set targets, with a strong emphasis on driving growth in both travel agent (TA), OTA and Reseller sales channels and direct web sales across key source markets.
  • Digital Sales Optimization: Develop and implement strategies to boost direct web sales through RWS’s online channels, focusing on customer acquisition, conversion optimization, and increasing digital revenues. Leverage analytics, customer insights, and digital marketing tools to drive online traffic and maximize bookings.
  • Market Expansion & Channel Management: Establish and refine market-specific strategies across all distribution channels, including TAs, OTAs, and other partners, while also prioritizing the development of direct-to-consumer strategies through web-based platforms.
  • Target Achievement & Performance Monitoring: Ensure both attendance and sales targets, including digital and web sales, are consistently met across all key source markets. Use performance metrics and data insights to monitor progress and make adjustments as necessary to maximize results.
  • Business Planning & Execution: Collaborate with senior leadership to develop and execute comprehensive, integrated business plans that align with RWS’s long-term goals. Oversee the execution of sales and marketing activities across all channels, ensuring alignment with strategic objectives.
  • Team Leadership & Development: Lead, mentor, and inspire the regional sales and marketing team, fostering a culture of innovation, high performance, and continuous improvement. Encourage cross-department collaboration to deliver exceptional customer experiences across all touchpoints, including the web.
  • Stakeholder Engagement & Relationship Building: Build and sustain strong relationships with external partners and distributors, including travel industry partners and regional distribution networks, while also collaborating with internal digital marketing teams to ensure consistent messaging and promotional campaigns across all platforms.
  • Innovative Distribution & Market Trends: Stay ahead of emerging trends in digital marketing, online distribution, and customer behavior. Champion the adoption of new technologies and distribution channels that can further enhance RWS’s digital presence and streamline the customer journey online.
  • Cross-functional Collaboration: Work closely with other departments, including digital marketing, operations, and product development, to create seamless, integrated strategies that support the overall business objectives and improve the customer experience across all touchpoints, particularly on the web.
Job Requirements
  • Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. A Master’s degree or MBA is a plus.
  • A minimum of 10 years in regional sales and marketing leadership, with at least 7 years in a senior leadership role. Proven experience in managing multi-market or regional teams, with a strong emphasis on digital marketing and direct web sales growth.
  • In-depth knowledge of the global tourism and hospitality industry, with specific experience in driving online sales and digital marketing initiatives in the Asia Pacific region.
  • A strong understanding of digital marketing strategies, e-commerce, and online distribution channels. Experience with web analytics, SEO/SEM, and conversion optimization techniques is essential.
  • Exceptional leadership and people management skills, with the ability to motivate, develop, and lead high-performing teams in a fast-paced, dynamic environment.
  • Highly numerate, with strong analytical skills and the ability to interpret data to drive informed decision-making, particularly in digital sales and marketing performance.
  • Excellent interpersonal and communication skills, with the ability to build rapport and influence stakeholders at all levels, both internally and externally.
  • A strategic thinker with a track record of delivering results through both traditional sales channels and direct web sales, driving growth and brand recognition.
  • Occasional regional travel is required.