Our client is a leading Multinational tech company specializing in travel, short and long term homestay experiences.
Our client is seeking a creative campaign specialist to support our public policy goals and campaigns in Asia Pacific with a focus on Southeast Asia and India.
Job Responsibilities:
Campaign Strategy
- Develop end-to-end outreach and amplification campaigns to support public policy goals in Southeast Asia and India, including campaign messaging, audience targeting, content development, media channels, budget and project management and performance analysis and reporting
- Act as creative thought partners to local Public Policy teams in Southeast Asia and India, brainstorming campaign ideas and content based on available data and insights that help engage external stakeholders and local communities
Content Development
- Create organic and paid content for various platforms, including social media, emails, landing pages, display etc
- Work closely with media agency to deploy content across various paid media channels
Project Management
- Create detailed project plans, including timelines, milestones, and deliverables
- Drive the progress of campaigns to ensure they stay on schedule
- Organize and lead regular check-in meetings to discuss campaign status and address any issues
- Develop memos and slide decks for internal communications e.g. proposals, project plans, progress reports, final reports
- Communicate with internal teams (e.g., policy, comms, legal) to gather necessary approvals for campaign assets
Performance Analysis
- Work with media agency to track and report on the performance of content and campaigns, and adjust and optimize campaigns where appropriate
- Develop internal progress reports and final reports to communicate performance
Job Requirements:
- Bachelor’s degree in political science, Communications, Marketing, Business or a related field
- 5+ years’ experience in data-informed political campaigning, marketing or public relations, amplifying campaigns through a variety of online and offline channels, preferably in India or SEA region
- Has experience in vendor management, project management across business functions and geographies
- Passion for political engagement and a good understanding of the political landscape in India and SEA.
- Strong strategic thinking and analytical skills, with the ability to translate complex political concepts into actionable campaign strategies
- Keen interest and understanding of political and social dynamics and issues
- Excellent written and verbal communication skills in English, [another SEA language is a plus], with experience in crafting messages for diverse audiences
- Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously
- Passionate about the positive impact of travel and tourism and willing to travel (10-20%)
If you are keen on this exciting opportunity, kindly ‘Apply Now’.
*Referrals are greatly appreciated*
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