Marketing Executive (Finance Sector)
Job Responsibilities:
• Plan, execute, and optimize paid advertising campaigns on Google Ads, Facebook, and TikTok to drive brand awareness and customer acquisition.
• Monitor, analyse, and report on campaign performance to ensure efficiency and effectiveness.
• Assist in creating engaging marketing content tailored to financial products and services.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with the design and content teams to develop ad creatives that align with brand messaging.
• Manage and track budgets to ensure optimal ad spend across platforms.
• Stay updated with digital marketing trends and best practices in the finance industry.
• Support other marketing initiatives, such as email campaigns, SEO, and lead generation.
Requirements:
• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 1-3 years of experience in digital marketing, with a focus on Google Ads, Facebook Ads, and TikTok Ads.
• Strong command English writing skills with the ability to create engaging and effective content tailored to financial products.
• Basic understanding of digital marketing strategies within the financial sector.
• Analytical mindset with a willingness to learn and use tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager.
• Excellent communication and creativity in crafting compelling ad content.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
• Familiarity with financial markets, trading, or stocks is a plus but not required.
• Experience in YouTube campaign creation or video content strategy.
- • Exposure to the finance industry or knowledge of financial products.