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Marketing Executive (Finance Sector)

  • Full Time, onsite
  • Technology Services Group Singapore ( TSGS )
  • Singapore, Singapore
Salary undisclosed

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Job Responsibilities:

• Plan, execute, and optimize paid advertising campaigns on Google Ads, Facebook, and TikTok to drive brand awareness and customer acquisition.

• Monitor, analyse, and report on campaign performance to ensure efficiency and effectiveness.

• Assist in creating engaging marketing content tailored to financial products and services.

• Conduct market research and competitor analysis to identify trends and opportunities.

• Collaborate with the design and content teams to develop ad creatives that align with brand messaging.

• Manage and track budgets to ensure optimal ad spend across platforms.

• Stay updated with digital marketing trends and best practices in the finance industry.

• Support other marketing initiatives, such as email campaigns, SEO, and lead generation.

Requirements:

• Bachelor’s degree in Marketing, Business, Finance, or a related field.

• 1-3 years of experience in digital marketing, with a focus on Google Ads, Facebook Ads, and TikTok Ads.

• Strong command English writing skills with the ability to create engaging and effective content tailored to financial products.

• Basic understanding of digital marketing strategies within the financial sector.

• Analytical mindset with a willingness to learn and use tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager.

• Excellent communication and creativity in crafting compelling ad content.

• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

• Familiarity with financial markets, trading, or stocks is a plus but not required.

• Experience in YouTube campaign creation or video content strategy.

  • • Exposure to the finance industry or knowledge of financial products.