Vice President, Campaign Management - Wealth & Personal Banking

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Vice President, Campaign Management.

Principal Responsibilities

Reporting to the Head of Retail Bank Marketing, the job holder will be mainly responsible for delivering and implementing holistic rising and mass affluent marketing activities and events in support of the businesses to achieve their strategic objectives. He/she will also be tasked to champion marketing strategy development and digital media buying.

• Support revenue growth through the roll-out of integrated full funnel, data-driven marketing activities
• Increase awareness, consideration and adoption of wealth and retail banking products amongst existing and new customers through full funnel integrated marketing strategy (Prime/Engage/Convert strategy and integration)
• Using web analytics and competitive insights to Identify and understand the financial needs and behaviour of target segment, as part of the planning and on-going performance measurement of marketing campaigns for demand generation and acquisition of new globally-minded customers
• Develop integrated marketing campaigns that include the utilization of online and offline media channels to generate awareness and drive engagement amongst prospective and existing customers.
• Manage Mass Affluent events to build client engagement throughout the year and support Sponsorship events’ related workstreams
• Track the effectiveness of campaigns across the entire marketing funnel, by leveraging in-house measurement tools, attribution models and external brand tracking methodologies.
• Coordinate, analyse and manage on-going marketing performance and budget reporting
• Work with various creative, media and digital agencies and manage and lead end to end campaign planning, evaluation and reporting

• Be an expert in content, consumer & events marketing and demonstrates ongoing curiosity to learn new things both externally (digital marketing formats/technologies, industry trends) and internally (P&L, other LOBs)
• Highly analytical with keen interest in understanding behavioral, digital engagement/conversion and downstream customer metrics in order to form insights-led marketing strategy across the Full Funnel
• Agile and a self-starter with a passion for marketing and/or digital and able to work under pressure with a positive spirit
• Be a team player yet able to work independently and lead on projects
• Be able to influence, manage and build relationships with multiple stakeholders with the proposed Marketing strategy and plan
• Be creative & innovative with alternate options on delivering an effective Marketing plan
• Have a performance driven attitude and mindset
• Be energetic, versatile and be constantly ready to accept to perform duties beyond stated scope
• Have sound knowledge of integrated marketing especially digital and social marketing
• Modern Marketing professional with understanding of latest developments in the marketing and media world
• Understand the use of data and analytics in deriving customer value
• Degree level qualification in finance, analytic and/or business studies related discipline preferred
• Minimum 8 - 10 year’s broad based business experience within a Financial Service based institution, or an innovative customer/service based institution
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment

To be considered for this role, the relevant rights to work in Singapore is required.

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.