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Assistant Manager / Manager - Marketing
$ 4,500 - $ 6,000 / month
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Job Purpose
- Play a pivotal role in the marketing of AHL festivals / events
- Assist in building the festivals / events strategy aligned with AHL’s objectives to ensure success and excellence in event marketing execution
- Develop a strategic framework for social media management that meets AHL’s brand and business goals, social insights, and content excellence
Duties and Responsibilities
Digital Marketing
- Identify and develop event marketing campaigns for festivals/ events which encompass mainly digital paid media, above and below the line advertising, social media, email marketing, festival branding etc.
- Responsible in managing the creation of marketing collaterals and materials.
- Develop content framework and promotional calendar including pre, during and post festivals/ events ensuring consistency of message across all platforms.
- Support and take charge of several social media accounts, curating the best-in-class content for fan growth and retention. Cultivate and nurture the fan base to grow a strong community, in turn maximizing brand experience and engagement.
- Conceptualise and craft social content that people love and connect with – sparking conversations, shares, likes and followers.
- Experiment with new and existing content formats across stills, gifs, videos, contests, pools, livestreams etc.
- Responsible for pre and post festivals/ events reports for each programme outlining feedback for general reporting, evaluation and review, establishing measurable tracking methods, identification and implementation of best practices in all aspects of festivals/ events planning process, execution and review.
- Gather and analyse market intelligence, including market trend and consumer behavior.
- Work closely with Communications and Programming departments to achieve business goals.
Planning & Budgeting
- Responsible in assembling of financial forecast and budget creation for the festivals/ events marketing.
- Maintain close relationship with Finance team to coordinate the management of marketing budget for festivals/ events including tracking of expenses, purchase orders, etc
Others
Any other duties and responsibilities as and when assigned by AHL Management.
Qualifications
Education
- Degree in Marketing, Communications, New Media, or a relevant field.
Experience
- Minimum 5 years of digital marketing, social media, community engagement and/or event marketing experience [with at least 3 years in a management capacity]
Skills
- Experienced in creating and crafting content both visually and in written form, independently and through collaboration with inter-departmental and external partners at all levels.
- Expertise in community engagement, social customer care, and building online reputations.
- Preferred expertise in video production and editing.
- Deep understanding and hands-on experience with tools in social analytics, listening, publishing, graphic design, and video editing.
- Proficient in social media platforms such as Facebook, Instagram, Twitter and YouTube.
- Strong people management skills.
- Detail-oriented, highly organized, and able to manage multiple tasks and projects simultaneously.
- Strong written and verbal communication skills.
- Technical knowledge of online event management tools.
Characteristics
- Ability to work in a fast-paced, high-energy work environment.
- Ability to interface with and manage vendors.
Working Conditions
- Required to work on weekends or after office hours during event build-up and preparation.