Product Marketing Manager

Our Team

Mighty Jaxx is the leading integrated future culture platform in Southeast Asia today. With
a mission to supercharge future culture phygitally, Mighty Jaxx’s integrated platform will
empower future pop culture brands with an end-to-end supply chain of digital and phygital
collectibles, including artist development and incubation, proprietary IP operation and
providing global consumers access to new D2C experiences.

Mighty Jaxx partners with the greatest creative talents in the world, as well as top global
brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon,
Warner Brothers, Adidas and many more to ship millions of phygital collectibles to over 90
countries worldwide.

We are proud to be an equal opportunity employer with a diverse, inclusive work
environment and encourage our employees to bring their authentic, fun-loving, and
high-energy selves to the workplace.

Your Role

Mighty Jaxx is looking for a Product Marketing Manager to develop and execute product
marketing strategies that drive brand awareness and business growth. Reporting to the
Head of Marketing, you will work cross-functionally with product, licensing, sales and
creative teams to create compelling product narratives and go-to-market plans. Your role
will be instrumental in crafting strong product positioning, managing marketing initiatives,
and optimising strategies based on performance insights.

Responsibilities

Product Marketing Strategy & Positioning

• Develop and implement comprehensive product marketing strategies to elevate

brand awareness and drive business growth

• Craft compelling product messaging and positioning based on a deep understanding

of the product, target audience, and market insights.

• Manage cross-functional initiatives, ensuring alignment and effective

communication among all stakeholders.

• Analyse product performance metrics and customer feedback to refine marketing

strategies and enhance product offerings.

Go-To-Market & Sales Enablement

• Design and execute go-to-market plans for product launches, including promotional

campaigns, sales enablement, and training.

• Enhance sales materials and strategy to ensure effective communication of product

value propositions.

• Conduct competitor analysis to assess the competitive landscape and identify

strategic opportunities and threats.

• Develop and execute innovative new product initiatives that drive brand

development and market growth.

Innovation & Experimentation

• Explore and test new marketing ideas, fostering a culture of creativity and

experimentation.

• Identify emerging trends and consumer insights to inform future marketing

strategies.

• Drive continuous improvement in marketing campaigns through data-driven

decision-making and iterative testing.

Leadership & Cross-Functional Collaboration

• Manage and mentor a dynamic content strategy team, setting clear KPIs and

providing guidance to drive performance.

• Work closely with key cross-functional partners to ensure brand strategies align

with sales strategies and communications.

• Champion a collaborative marketing culture that integrates input from sales,

creative, and product teams for cohesive brand storytelling.

Requirements

• Extensive experience in product marketing, content strategy, or related roles, with a

proven track record of successfully launching and managing products—experience
in the collectibles or toy industry is a plus.

• Strong communication skills, with exceptional writing and verbal abilities, and

proficiency in creating impactful and visually compelling presentations.

• Strategic mindset, with demonstrated expertise in developing content that aligns

with business objectives and strengthens brand narratives.

• Industry and product knowledge, including familiarity with brand collaborations and

the collectibles or toy sector, is an advantage.

• Data-driven approach, with strong analytical skills to interpret market data,

consumer insights, and performance metrics to refine marketing strategies.

manage multiple projects concurrently and deliver high-quality work within
deadlines and budget constraints.

• Proven ability to work collaboratively in cross-functional teams, ensuring alignment

and effective execution of marketing initiatives.

To apply, please send an updated copy of your resume to [email protected]
While we value all submissions, we regret that only shortlisted candidates will be contacted
by our People team.

Benefits

Be part of a company where the benefits are designed to elevate your experience - making
your journey with us as dynamic and rewarding as the work you’ll do. You can look forward
to:

• Hybrid work (with flexible start timing, ranging from 8.30am - 10.30am)
• Competitive annual leave package, with comprehensive health insurance coverage
• Attractive staff discounts on MJ products
• Well-stocked pantry filled with a variety of snacks and beverages