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Marketing Manager

Salary undisclosed

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Responsibilities:

  • Lead the marketing and brand strategy planning for SEA, EA and other regions, developing region-specific promotional plans to drive user growth and enhance brand;
  • Based on brand positioning and product advantages, collaborate with regional marketing teams to implement localized marketing strategies through integrated marketing approaches such as events, content marketing, and digital campaigns, effectively increasing user growth and brand awareness;
  • Develop and execute a content marketing strategy, empowering regional teams to produce and launch content, ensuring high engagement and brand visibility while driving user acquisition;
  • Understand cultural differences and local customs in various markets, working closely with local teams to execute tailored brand and marketing strategies;
  • Manage and empower cross-regional teams, ensuring efficient team collaboration, task delegation, and project execution.

Requirements:

  • At least 5 years of experience in overseas marketing for social entertainment apps, with a strong understanding of the SEA market and proven success in marketing campaigns;
  • Solid knowledge and hands-on experience in brand marketing and content marketing, with expertise in building content ecosystems and implementing content-driven strategies;
  • Proven ability to manage and empower cross-regional teams, effectively driving local market execution remotely;
  • Proficiency in English as a working language; additional language skills are a strong plus;
  • Strong sense of responsibility, excellent communication skills, self-motivated, adaptable, and data-driven.