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Demand Generation, Marketing Manager
Salary undisclosed
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Simplified
- Act as the APAC marketing programs lead on ServiceNow Platform and AI programs collaborating closely with all GTM, Sales, Partner teams to gather insights, develop strategies and align plans to accelerate business growth.
- Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI
- Lead through influence to ensure delivery and execution at scale of demand generation programs across the APAC marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns.
- Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition.
- Develop and test new program scenarios to drive optimizations and efficiencies against investments.
- Prepare and input into forecasts, performance reports, monitoring key business metrics, quality and audience insights.
- Continually look at ongoing innovations and best practices to elevate the program, experience, and results.
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing, partner marketing, campaign management or performance management
- Experience in managing budgets and vendors to deliver effective marketing programs at scale.
- Experience managing multiple stakeholders across concurrent campaigns.
- Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns
- Act as the APAC marketing programs lead on ServiceNow Platform and AI programs collaborating closely with all GTM, Sales, Partner teams to gather insights, develop strategies and align plans to accelerate business growth.
- Develop a data-informed strategy on audience segmentation and opportunity, prioritization of marketing channels and tactics to conceptualize programs that will drive demand for the ServiceNow Platform and AI
- Lead through influence to ensure delivery and execution at scale of demand generation programs across the APAC marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns.
- Leverage all direct and indirect channels to land new business and drive up-sell, cross-sell marketing campaigns across customer buying centers and activate the ecosystem for new business acquisition.
- Develop and test new program scenarios to drive optimizations and efficiencies against investments.
- Prepare and input into forecasts, performance reports, monitoring key business metrics, quality and audience insights.
- Continually look at ongoing innovations and best practices to elevate the program, experience, and results.
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in roles such as field marketing, partner marketing, campaign management or performance management
- Experience in managing budgets and vendors to deliver effective marketing programs at scale.
- Experience managing multiple stakeholders across concurrent campaigns.
- Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns