Senior Manager, Integrated Marketing - APAC

Full Time, onsite
Anaplan
Singapore, Singapore

Salary undisclosed

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At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.Supported by operating principles of being strategy-led, -based and disciplined in execution, you'll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!Do you pride yourself on knowing the latest approaches to driving and execute on demand generation activities across ASEAN in a dynamic organization. Do you get excited when teaming with, and advocating for, Sales? Like what you hear, you may be a good fit for the Field Marketing Manager, Asia. Reporting to the Senior Director of Field Marketing, APAC, you'll be responsible for the achievement of the full range of demand and awareness generation targets within your region.You will drive the development, execution, measurement and reporting of successful marketing programs that support business goals. To this end, you will be accountable for the effective allocation of marketing budget, the alignment of marketing activity to sales priorities, and the detailed reporting of results to sales and marketing management.Collaborating with all global marketing functions to define campaign requirements, develop programs and localise them for regional relevance and impact. You team with our sales organisations to optimise field readiness, alignment and follow-through. You also collaborate with web marketing, online marketing, PR, events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.You will have at least 8 years' experience in a regional marketing role and a hard-working, resourceful and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required. You should be a doer and not a delegator. Your role is to think big, to design integrated marketing programs, to enable the field sales to increase their pipeline. Your attention to detail, collaboration skills and “buck-stops-here” attitude will be critical to your success in this role.Your Impact

Develop the regional/local field marketing plans to supports sales objectives growing existing and acquiring new customers in specific territories.
Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, assisting with industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.
Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising) and if necessary, localise to extend reach or impact.
Collaborate with account teams to craft account-level marketing plans for top strategic accounts.
Understand complex buying/selling processes involving multiple decision-makers for software and services purchases.
Work cross-functionally to oversee the timely execution of the field-marketing plan.
Track and measure demand-to-close metrics across field marketing programs, optimising resources against regional objectives

Preferred Skills

Experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.
Proven track record working directly with internal customers developing strong working relationships and earning the role of 'trusted advisor'.
Experience defining acquisition account-based goals and objectives in conjunction with Sales. Be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts.
Experience of 1:1 Account Based Marketing techniques and demonstrable ability to work with cross-functional commercial teams to develop ABM programmes for key accounts.
Proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs.
CRM (

) and Marketing Automation (Marketo) experience strongly preferred. * Strong analytical skills to identify ROI of marketing programs.

Strong ABM expertise required
Located in Singapore.

Our Commitment to Diversity, Equity, Inclusion and BelongingBuild your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.Fraud Recruitment DisclaimerIt has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.Anaplan does not:

Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to before taking any further action in relation to the correspondence.