Digital Marketing Executive (Subscription)
Salary undisclosed
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Responsibilities
- Experience in freemium or subscription business
- Driving execution and optimisation to grow subscriptions for Viu Singapore
- Deep diving into various conversion rate optimisation techniques and growing subscription acquisitions across In-app purchase, credit cards, redemption codes
- Deep understanding of subscription business which will include experience in improving average revenue per user, churn, lifetime value and gross acquisitions
- Develop and present pricing and incentive strategies based on growth & revenue forecast
- Working with product and strategy team to come up with tactical mid/long term campaigns to drive acquisition across various channels
- Have to be data driven and find opportunities to align subscription growth along with marketing and product activations
- Conduct regular analysis of the subscriptions business along with benchmarking against competitors to recommend optimisations, campaign ideas and unlocking new demographics for growth
- Understanding of affiliates and acquisition strategies to grow subscription business
To succeed in this role
- Degree or above with a minimum of 2 years experience hopefully in OTT/subscription space or a related role in the media or entertainment industry