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Salesforce Business Analyst, Consultant

Salary undisclosed

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d²X Expertise is a global IT Services company dedicated to Project Management, Service Management and Contract Management operations.

We provide to our customers, CxOs (CIO, CTO, COO, CEO) of multinational, or large international companies, a full range of services to secure their commitments.

Headquartered in France with offices in Belgium, Switzerland and Singapore. Our consultants have both a strong experience and the right soft skills to steer and manage multi-level projects and complex IT projects.

  • Project Management: PM in infrastructure, solution, application, IT Project Office set-up, Business Analyst…
  • Service Management: implement ITIL process, Service Catalog, SLA, KPI, Change Management, Service Delivery Management, Outsourcing Contract Management)
  • Contract management: Transition Manager, Relationship Manager, Contract manager..

We serve key accounts across Asia & Europe in multiple industries which includes Manufacturing, Financial Services, Transportation & Logistics, Telecom.

KEY ACTIVITY

We are seeking a highly motivated and experienced Salesforce Marketing Cloud Business Analyst to join our growing team. The ideal candidate will play a crucial role in bridging the gap between business needs and technical solutions within our Salesforce Marketing Cloud environment. This role requires a deep understanding of Salesforce Marketing Cloud functionalities, strong analytical skills, and excellent communication abilities.

Responsibilities:

  • Elicit, analyze, and document business requirements related to marketing campaigns, automation processes, and data integration within Salesforce Marketing Cloud.
  • Collaborate with technical teams (developers, administrators) to ensure accurate and efficient implementation of solutions within Marketing Cloud.
  • Configure and customize Marketing Cloud components such as Email Studio, Automation Studio, Journey Builder, Contact Builder, and other relevant modules.
  • Develop and deliver training materials and documentation for end-users on Marketing Cloud functionalities and best practices.
  • Identify opportunities for process improvement and optimization within the Marketing Cloud environment.
  • Analyze marketing campaign performance data and provide insights to stakeholders.
  • Collaborate with other business analysts and teams to ensure seamless integration between Marketing Cloud and other systems (e.g., CRM, e-commerce platforms).
  • Manage stakeholder expectations and communicate project updates effectively.
  • Contribute to the development and maintenance of Marketing Cloud best practices and governance policies.

Qualifications:

  • Bachelor's degree in Business, Marketing, Information Technology, or a related field.
  • 3-5 years of experience as a Business Analyst, with a strong focus on Salesforce Marketing Cloud.
  • Proven experience in eliciting, analyzing, and documenting business requirements.
  • Deep understanding of Salesforce Marketing Cloud functionalities and best practices, including Email Studio, Automation Studio, Journey Builder, Contact Builder, etc.
  • Experience with data integration and data management within Marketing Cloud.
  • Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are a plus.
  • Experience with Agile methodologies is a plus.