Performance Marketing Specialist
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Caltrate, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
As a Performance Marketing Specialist, you will be co-creating promotions and campaigns in partnership with the eCommerce Manager to drive on-site visibility, on-platform engagement and increase conversions across Haleon’s eCommerce channels. You will also be working with cross-functional teams including the Commercial and Trade Marketing teams.
This role will be based in Singapore and will be reporting directly to the eCommerce Manager.
Responsibilities:
- Develop and execute performance marketing activities
- Manage budgets and campaigns across eCommerce channels to drive GMV with the target ROAS
- Conduct market and keyword research, A/B testing to enhance campaign effectiveness
- Analyse performance data, identify trends and insights for optimisation
- Provide regular performance reports to Management
- Liaise with partner agencies for campaign activation and optimisation
- Liaison with brand, agency and category teams on content toolkits, adaptation and deployment to local platforms
- Custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images etc)
- Join discussions with retailer ecommerce teams to provide inputs on performance marketing activities
Requirements:
- Bachelor’s Degree in Marketing, Business Administration or related field.
- Minimum 2 years of experience in performance marketing
- Experience in campaigns and channel analysis and reporting.
- Proficient in Google Ads, Facebook Ads and analytics tools.
- Good understanding of SEO, SEM and other digital marketing strategies.
- Good analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.
- Effective communication, presentation and business planning skills.
- Strong sense of urgency and accountability.
- Problem solving and can-do attitude.