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Jobs or company...
H

Consumer Business Insights & Analytics Manager, Southeast Asia & Taiwan (SEAT)

$ 9,000 - $ 12,500 / month
Checking job availability...
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Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

As the SEAT Consumer Business Insights and Analytics Manager, you will be a highly visible and strategic partner to the business and be part of a function that sparks corporate imagination! You will be integrated into both a dynamic and growing Southeast Asia & Taiwan (SEAT) Consumer Business Insights and Analytics (CBIA) team in Haleon, as well as the Area Marketing team in SEAT, with a specific focus on building deep consumer and category understanding and bringing that to life and back into the business via analytics and tracking: that is the end-to-end of Consumer Business Insights and Analytics for a category.

Responsibilities:

You will be responsible for leading the category thinking on the learning agenda and setting up and directing primary design research activities, leading category teams through research and analytics synthesis, including performance tracking, facilitating and owning deep consumer understanding via various methods and providing strategic direction to the Area Marketing category team. Some of the key responsibilities include:

  • Drive broad consumer insights topics from deep consumer and category understanding to exploration of the touchpoints involved in consumer journeys across media, digital and shopper
  • Innovation-related consumer work across the innovation funnel, from identifying whitespaces to concept development and testing and post launch evaluation
  • Business insights and action across brand tracking, communication evaluation, copy testing
  • Leading business intelligence for the category in SEAT – tracking category and brand performance, market share, growth and mapping performance and the landscape via consumption data and internal sell out data
  • Leading conversations around category opportunities across pricing, promotion, mix etc.
  • Data analytics for specific pieces relevant to the category – MMMs, pricing analyses and trackers etc.
  • Category meta-analyses, workshops, and broader projects around cohorts/ innovations etc. from time to time

Requirements:

  • 5+ years’ experience in Consumer Insights & Analytics in FMCG/ OTC/ Consumer Healthcare companies
  • A mix of agency and client-side or client-side only experience (minimum of 3 years client-side)
  • Strong verbal and written communication skills with a focus on impact and outcome to the business
  • Adept at influencing stakeholders, comfortable navigating a matrixed organizational environment
  • Strong collaborative mindset and business acumen