Who we are
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
COMvergence ranked Initiative #1 in new business globally in 2022. Initiative was Festival of Media Network Agency of the Year (North America and Latin America) in 2022, among other industry accolades.
The Opportunity
We are looking to hire & develop a media planner to work on a large global tech account across digital media channels for the APAC region.
The Media planner reports to the Senior Planning Manager and is responsible for understanding client's business objectives & advertising strategy to develop, implement & activate the media plan.
Your responsibilities:
- Identifying target audiences and analyzing their characteristics, behavior, and media habits
- Creating media plans with a strong rationale; flawless implementation of plans
- Strong analysis & reporting skills to monitor and optimize campaigns
- Maintaining good communication and relationships with media owners
- Assisting with operational excellence as required
- Undertaking research and analyzing data using specialist industry resources, as required
Ideally you have
- 1-2 years of experience in the industry (media / marketing) in media planning /activation
- Strong analytical skills
- Good Excel and reporting skills
- Great communication (written and verbal)
- Conscientious, with strong attention to detail
- A self-starter and a team player with the ability to handle multiple projects simultaneously
Initiative is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities and all historically excluded or under-represented people are encouraged to apply.