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Marketing Director, Travel Retail

$ 14,000 - $ 18,000 / month

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Key Job Accountabilities:

Define and guide brand/portfolio of brand strategy (dependent on situation)

• Define the strategic directions consistent with international brand positioning, and ensure all actions are in line with the sense of purpose to build the strong brand locally

• Brand Strategic Frame

• Brand Marketing Calendar

• Guide portfolio priorities for sustainable growth& profitability of brand in line with short term and long term targets

• Brand Siso

• Brand Forecast Accuracy

• Brand Gross Margin

• Steer and share analysis/ research of consumer/ market insight to ensure the consistency of new product/ asset development with the market competitiveness

• Define clear messages to present to top management and accompany the teams in the preparation of meetings

• Lead the marketing mix strategies to contribute to growth of brand and consumer relationship, with a focus on 360 activations across all touchpoints including digital & trade marketing

• Retail expression on & offline

• O+O activations

• CRM – prospect and purchaser data collection & retargeting

• Digital Strategy across media, social media, beauty tech etc

• KPI and ROI evaluation and reviews

Budget

• Manage & Strategize the Brand budget (sales forecast, price strategy, profitability, P&L)

• Total Brand A&p Excl Development & Capex

• Investment By Region, Portfolio & Channel

Meetings, Collaboration

• Ensure liaison across functions and partner agencies to develop synergy towards a broader business strategy

• Launch/ activation touch base meeting

• Cross Function Division Meeting

• Launch sizing meeting (newness)

Management

• Build, develop and manage the team, train them and develop their marketing expertise and know-how

Key Skills:

Market & Consumer Insight

· Identifies market drivers

· Translates trends and consumer knowledge into meaningful insights

Brand Development

· Thinks brand strategy

· Imagines disruptive products & services

· Develops integrated campaigns that work

· Integrates retail & shopper expertise

Activation Excellence

· Delivers excellence with agility and rigor

· Integrates sustainable, business consciousness

Collaborative Leadership

· Creates collaboration for bigger success

· Shares & leverages best practices

Requirements:

· University graduated or above, preferable in Business, Marketing or related discipline

· Minimum 7 years of experience

· In-depth sensitivity to our métier and in-depth product and brand knowledge

· Research and market data analysis, highly analytical; Financial knowledge (P&L, expansion analysis, sales forecasts)

· Knowledge of Travel Retail dynamics and environment is a plus

· Demonstrated leadership capacity and people development track record

· Good understanding of FMCG or beauty industry

· Good understanding of Chinese consumer and China’s digital eco-system