Strategy & Planning Specialist - Online Marketing (SeaMoney), Regional Brand & Growth Marketing
Salary undisclosed
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- Understand the full-funnel solutions of Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
- Drive market-leading ROI and analyse the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
- Collaborate with local marketing teams to provide strategies from an online marketing aspect to achieve overall marketing objectives. Understand each market's different needs and cultures by deep-diving into the marketing campaigns
- Monitor the effectiveness of online campaigns and proactively offer ideas and solutions for ongoing enhancements
- Collaborate with Account Managers within the Online Marketing team and local marketing teams, as well as financial planning teams to plan budgets, pacing and upcoming campaigns and tests
- Act as the main point of contact between Account Managers and local marketing teams on coordination of resources needed to deliver successful online marketing campaigns
- Handle ad-hoc requests and discussion topics from local marketing teams and local country leads
- Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead
- Bachelors' degree in business administration, business analytics or other quantitative majors
- 1-3 years of hands-on experience with major online marketing channels
- Financial industry experience is a bonus
- Excellent communication skills to articulate clearly in both written and spoken English
- Excellent stakeholder management skills, comfortable with interacting with senior management
- Working knowledge of paid media analytics, tracking and reporting platforms
- Proven analytical skills with the ability to deliver data-driven results
- Critical thinker and problem solver
- Team player, self-driven and eager to learn
About Shopee
Size | More than 5000 |
Industry | Broadline Retail |
Location | Singapore |
Founded | 5 February 2015 |