Managing Director - FMCG (beverages)

The Managing Director (MD) of an FMCG (Fast-Moving Consumer Goods) Beverages company plays a key leadership role in overseeing the day-to-day operations of the company while ensuring that the business executes its strategic goals efficiently and effectively. The MD reports to the Chairman and works closely with other senior executives to drive the company’s success. They are responsible for managing both the tactical and strategic aspects of the business, ensuring profitability, market growth, and operational efficiency.

Key Responsibilities:

1) Strategic Oversight:

• Develop and implement business strategies aligned with the company’s vision, mission, and goals.
• Work closely with the executive team to set long-term and short-term objectives for growth, profitability, and market share.
• Regularly assess market trends and adjust strategies to stay competitive in the FMCG beverage sector.
• 2. Operational Management:
• Oversee the day-to-day operations of the company, ensuring efficient production, distribution, and supply chain management.
• Ensure that operations are streamlined for maximum productivity and cost-effectiveness while maintaining product quality.
• Ensure compliance with industry regulations, safety standards, and company policies.
• Ensure the company has the necessary resources, infrastructure, and capabilities for successful market expansion.
• 3. Financial Management:
• Develop and manage the company’s budget and financial forecasting processes.
• Ensure financial targets are met by monitoring revenue, profitability, and operational costs.
• 4. Sales and Marketing Leadership:
• Lead the sales and marketing teams to achieve growth in both existing markets and new market opportunities.
• Define and execute marketing strategies to enhance brand presence, consumer loyalty, and market penetration.
• Foster relationships with key customers, distributors, and partners to drive product distribution and increase market share.
• Develop strategies to enter new geographical markets, particularly in emerging economies.
• Identify and capitalize on new market opportunities both locally and internationally.
• 5. Innovation & Product Development:
• Collaborate with the R&D team to ensure the creation of new beverage products that are aligned with market demands.
• Ensure that the company maintains a strong portfolio of products that differentiate it from competitors.
• 6. Talent Management:
• Lead and develop a high-performing executive team, including key operational, sales, and marketing leaders.
• Ensure that the company attracts, develops, and retains top talent
• Foster a positive work culture that encourages innovation, collaboration, high performance and to support business growth.
• 7. Risk Management:
• Identify and manage risks to the business, including operational, financial, and market risks.
• Work with the leadership team to develop risk mitigation strategies and contingency plans.
• Ensure the company has proper insurance and compliance measures in place to manage risks.
• 8. Stakeholder Relations:
• Build and maintain strong relationships with external stakeholders, including investors, customers, suppliers, and regulatory authorities.
• Communicate the company’s strategy and performance to the shareholders.

Skills & Qualifications:

• Bachelor's degree with a minimum of 10 years' experience in operations management, sales and marketing, preferably in FMCG.
• Capacity to manage various projects and work to tight deadlines.
• Excellent negotiation and leadership skills.
• Outstanding written and verbal communication skills.
• Experience in overseeing multi-functional teams (production, sales, finance, etc.) and managing cross-departmental collaboration.
• Fluency in both spoken and written Chinese and English is required. The candidate must be able to speak Mandarin for communication with stakeholders and teams in China.