Marketing Manager, SEA

MARKETING MANAGER, SEA – SINGAPORE/ MALAYSIA

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Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job:

This position is responsible for overseeing SEA marketing activities, providing and executing the overarching marketing strategy to ensure that the Southeast Asia region will meet its growth targets whilst delivering exceptional service for our customers. This position is a key member of the Southeast Asia Team and will have close interactions with regional teams.

Location: Singapore or Malaysia.

You’ll get to:

Strategic Development and Execution:

• Develop and implement the SEA Marketing Strategy in alignment with the SEA Tools Business strategy.
• Lead the execution of key action plans and initiatives to achieve financial and business goals.

Market Analysis and Growth:

• Gain an in-depth understanding of customer needs, channel partners, end users, and competitors in the SEA markets.
• Devise plans to accelerate growth and capture market share.

Channel Marketing:

• Develop and execute Channel Marketing plans to build preference for SBD products in collaboration with the Sales team.
• Achieve high channel penetration of targeted categories/sub-categories.

Digital Marketing and eCommerce:

• Partner with the Digital Marketing team to develop and deploy winning digital campaigns and content.
• Collaborate with the Digital & eCommerce team to understand online end users and develop an NPI roadmap focused on eCommerce growth.
• Enhance online reputation, ratings, reviews, and community engagement through targeted programs.
• Track and monitor the effectiveness of campaigns.

Consumer Journey and Communication:

• Develop consumer journeys by brand and product category.
• Develop communication materials, including ecommerce and online style guides, ensuring brand consistency.
• Ensure content is updated and aligned with the brand, incorporating digital and eCommerce elements.
• Assess and optimize website and social media content.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

Education: Bachelor’s or master’s degree in marketing, Business Administration, or related field

Experiences:

• 8-10 years of marketing experience in reputable organizations, preferably within the industrial sector.
• Prior experience in sales or sales management is preferred.
• Proven experience in developing and growing a business through both direct and indirect channels.
• Strong business acumen with a proven track record in established organizations.
• Demonstrated leadership and people management skills, with a history of transformational thought leadership in marketing.
• Strong cross-functional collaboration skills and alignment with SBD values.
• Proven ability to manage business complexity and prioritize effectively.

And more:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in Industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-DT1

MARKETING MANAGER, SEA – SINGAPORE/ MALAYSIA

--

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:

This position is responsible for overseeing SEA marketing activities, providing and executing the overarching marketing strategy to ensure that the Southeast Asia region will meet its growth targets whilst delivering exceptional service for our customers. This position is a key member of the Southeast Asia Team and will have close interactions with regional teams.

Location: Singapore or Malaysia.

You’ll get to:

Strategic Development and Execution:

• Develop and implement the SEA Marketing Strategy in alignment with the SEA Tools Business strategy.
• Lead the execution of key action plans and initiatives to achieve financial and business goals.

Market Analysis and Growth:

• Gain an in-depth understanding of customer needs, channel partners, end users, and competitors in the SEA markets.
• Devise plans to accelerate growth and capture market share.

Channel Marketing:

• Develop and execute Channel Marketing plans to build preference for SBD products in collaboration with the Sales team.
• Achieve high channel penetration of targeted categories/sub-categories.

Digital Marketing and eCommerce:

• Partner with the Digital Marketing team to develop and deploy winning digital campaigns and content.
• Collaborate with the Digital & eCommerce team to understand online end users and develop an NPI roadmap focused on eCommerce growth.
• Enhance online reputation, ratings, reviews, and community engagement through targeted programs.
• Track and monitor the effectiveness of campaigns.

Consumer Journey and Communication:

• Develop consumer journeys by brand and product category.
• Develop communication materials, including ecommerce and online style guides, ensuring brand consistency.
• Ensure content is updated and aligned with the brand, incorporating digital and eCommerce elements.
• Assess and optimize website and social media content.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

Education: Bachelor’s or master’s degree in marketing, Business Administration, or related field

Experiences:

• 8-10 years of marketing experience in reputable organizations, preferably within the industrial sector.
• Prior experience in sales or sales management is preferred.
• Proven experience in developing and growing a business through both direct and indirect channels.
• Strong business acumen with a proven track record in established organizations.
• Demonstrated leadership and people management skills, with a history of transformational thought leadership in marketing.
• Strong cross-functional collaboration skills and alignment with SBD values.
• Proven ability to manage business complexity and prioritize effectively.

And more:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in Industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-DT1