Marketing Specialist - SeaMoney Credit
Salary undisclosed
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Job Description
- Develop and execute offline branding strategies, including events, sponsorships, and activations, to increase brand visibility in key markets.
- Plan and manage in-person marketing campaigns such as pop-up events, roadshows, and corporate events that align with the company's brand values.
- Collaborate with creative teams to design engaging offline materials (brochures, banners, displays) that are cohesive with online campaigns.
- Identify opportunities for partnerships with relevant businesses and organizations to strengthen offline branding efforts.
- Work with the product, sales, and customer service teams to ensure cohesive branding across all customer touchpoints, both online and offline.
- Develop and implement a comprehensive social media strategy that enhances brand awareness, engagement, and user acquisition across multiple platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Ensuring local’s content calendar aligned with the company’s objectives and marketing goals, ensuring brand consistency across social channels.
- Work closely with the digital marketing team to integrate offline and online marketing efforts, ensuring a holistic approach to campaigns.
- Monitor and analyze social media performance metrics to continuously improve engagement and reach.
- Stay up-to-date on market trends and competitor activities, especially within the fintech space.
- Leverage customer feedback, market research, and social listening tools (ie. Emplifi) to refine and optimize offline and social media campaigns.
- 1-3 years of work experience. Bachelor's degree in Marketing, Business, or a related field.
- Past experience in offline marketing, branding, or a similar role, ideally within the fintech, financial services, or technology sectors.
- Proven experience in managing offline campaigns and events, with a strong understanding of branding principles.
- Strong knowledge of social media platforms, tools, and strategies to drive engagement and growth.
- Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages.
- Ability to work cross-functionally with multiple teams and manage external partnerships.
- Creative and analytical mindset, with the ability to interpret data and make informed decisions.